{"id":7976,"date":"2022-11-08T00:00:00","date_gmt":"2022-11-07T23:00:00","guid":{"rendered":"https:\/\/instrid.sk\/uncategorized\/booktok-mladi-citaju-stale-viac-tiktok-sa-stal-najuspesnejsou-platformou-vydavatelov\/"},"modified":"2022-11-08T00:00:00","modified_gmt":"2022-11-07T23:00:00","slug":"booktok-mladi-citaju-stale-viac-tiktok-sa-stal-najuspesnejsou-platformou-vydavatelov","status":"publish","type":"post","link":"https:\/\/instrid.sk\/en\/archiv\/booktok-mladi-citaju-stale-viac-tiktok-sa-stal-najuspesnejsou-platformou-vydavatelov\/","title":{"rendered":"#BookTok: Mlad\u00ed \u010d\u00edtaj\u00fa st\u00e1le viac. TikTok sa stal naj\u00faspe\u0161nej\u0161ou platformou vydavate\u013eov"},"content":{"rendered":"<p>Najpred\u00e1vanej\u0161ie knihy tohto roka maj\u00fa nie\u010do spolo\u010dn\u00e9. Av\u0161ak tento spolo\u010dn\u00fd faktor je in\u00fd ako po minul\u00e9 roky. Kedysi bolo z\u00e1rukou \u00faspechu sl\u00e1vne meno autora, spojenie knihy s filmom alebo propag\u00e1cia v telev\u00edzii.<\/p>\n<p>Tento rok spolo\u010dn\u00fdm znakom \u00faspe\u0161n\u00fd bestsellerov je <strong>TikTok<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h3>Oby\u010dajn\u00ed \u013eudia nahradili liter\u00e1rnych kritikov<\/h3>\n<p><strong>TikTok<\/strong> je jednou z najmlad\u0161\u00edch <strong>platforiem soci\u00e1lnych m\u00e9di\u00ed<\/strong>. Prim\u00e1rne ju vyu\u017e\u00edvaj\u00fa mlad\u00ed \u013eudia, ktor\u00ed prostredn\u00edctvom kr\u00e1tkych vide\u00ed komunikuj\u00fa s ostatn\u00fdmi. TikTok v posledn\u00fdch rokoch <strong>zamie\u0161al karty hlavne v z\u00e1bavnom priemysle<\/strong>, ke\u010f enormnou r\u00fdchlos\u0165ou za\u010dal vytv\u00e1ra\u0165 <strong>mlad\u00fdch influencerov s mili\u00f3novou z\u00e1klad\u0148ou fan\u00fa\u0161ikov<\/strong>.\u00a0 Spo\u010diatku mali na tejto platforme \u00faspech <strong>tane\u010dn\u00e9 vide\u00e1, soci\u00e1lne challenge alebo vtipn\u00e9 sc\u00e9nky<\/strong>. Pomaly sa v\u0161ak na TikToku za\u010dali objavova\u0165 popul\u00e1rno-n\u00e1u\u010dn\u00e9 vide\u00e1, ktor\u00e9 okrem z\u00e1bavy prin\u00e1\u0161aj\u00fa aj in\u00fd obsah. Jednou z t\u00fdchto komun\u00edt je aj <strong>#BookTok<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h3>\u010co je #BookTok?<\/h3>\n<p>BookTok je hashtag na popul\u00e1rnej videoplatforme TikTok. Prostredn\u00edctvom tohoto hashtagu v\u00e1\u0161niv\u00ed \u010ditatelia zdie\u013eaj\u00fa obsah o knih\u00e1ch. Vyh\u013eadan\u00edm hashtagu BookTok na TikToku n\u00e1jdete ve\u013ek\u00e9 mno\u017estvo <strong>odpor\u00fa\u010dan\u00ed na knihy, novinky o liter\u00e1rnom svete, z\u00e1bavn\u00e9 sc\u00e9nky z obsahu kn\u00edh, ktor\u00e9 vyvol\u00e1vaj\u00fa smiech ale aj pr\u00edspevky o dom\u00e1cich kni\u017eniciach a kni\u017en\u00fdch zbierkach jednotliv\u00fdch TikTokerov<\/strong>. Tradi\u010dn\u00fa recenziu na TikToku neh\u013eadajte! Najob\u013e\u00fabenej\u0161ie vide\u00e1 spravidla nepon\u00fakaj\u00fa inform\u00e1cie o autorovi knihy, o jej p\u00edsan\u00ed alebo o z\u00e1pletke a deji. Namiesto toho \u010ditatelia otvorene hovoria o emocion\u00e1lnom z\u00e1\u017eitku, ktor\u00fd im kniha pon\u00fakla. #BookTok m\u00e1 v s\u00fa\u010dasnosti takmer <strong>78 mili\u00e1rd zobrazen\u00ed<\/strong>.<\/p>\n<p>Vydavatelia boli prekvapen\u00ed, autori boli prekvapen\u00ed, dokonca aj \u010ditatelia, ktor\u00ed tieto vide\u00e1 na TikToku nat\u00e1\u010dali, boli prekvapen\u00ed z obrovsk\u00e9ho \u00faspechu BookToku.<\/p>\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@itsandreali\/video\/6856588754652646662\" data-video-id=\"6856588754652646662\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@itsandreali\" href=\"https:\/\/www.tiktok.com\/@itsandreali?refer=embed\" rel=\"nofollow noopener\">@itsandreali<\/a> <\/p>\n<p>After 10+ yrs being scolded for unreasonable sleep schedule&#8230; More notes on IG <a title=\"booktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/booktok?refer=embed\" rel=\"nofollow noopener\">#booktok<\/a> <a title=\"roomcleaning\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/roomcleaning?refer=embed\" rel=\"nofollow noopener\">#roomcleaning<\/a> <a title=\"moreyouknow\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/moreyouknow?refer=embed\" rel=\"nofollow noopener\">#moreyouknow<\/a> <a title=\"sleepfacts\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/sleepfacts?refer=embed\" rel=\"nofollow noopener\">#sleepfacts<\/a> <a title=\"teenager\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/teenager?refer=embed\" rel=\"nofollow noopener\">#teenager<\/a> <a title=\"cloudbread\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/cloudbread?refer=embed\" rel=\"nofollow noopener\">#CloudBread<\/a><\/p>\n<p> <a target=\"_blank\" title=\"\u266c I Don&#039;t Love You Anymore - The Honeysticks &#038; Ricky Montgomery &#038; Caleb Hurst\" href=\"https:\/\/www.tiktok.com\/music\/I-Don&#039;t-Love-You-Anymore-6751198995596462081?refer=embed\" rel=\"nofollow noopener\">\u266c I Don&#8217;t Love You Anymore &#8211; The Honeysticks &#038; Ricky Montgomery &#038; Caleb Hurst<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<h3>Mlad\u00e1 ale super \u00faspe\u0161n\u00e1 komunita<\/h3>\n<p>BookTok komunita vznikla v roku <strong>2020<\/strong> po tom, ako video, ktor\u00e9 zverejnil pou\u017e\u00edvate\u013e TikToku <strong>@caitsbooks<\/strong> z\u00edskalo popularitu. V lete toho ist\u00e9ho roku viedlo pridanie viacer\u00fdch vir\u00e1lnych vide\u00ed s hashtagom BookTok k n\u00e1rastu komunity. <strong>Mnoh\u00ed z prv\u00fdch BookTokerov maj\u00fa dnes st\u00e1tis\u00edce sledovate\u013eov<\/strong>. Tento potenci\u00e1l si pomerne r\u00fdchlo v\u0161imli vydavate\u013estv\u00e1, ktor\u00e9 u\u017e od minul\u00e9ho roku za\u010dali spolupracova\u0165 s popul\u00e1rnymi tvorcami na propag\u00e1cii konkr\u00e9tnych titulov. Napr\u00edklad vydavate\u013estvo Piper Verlag <strong>posiela BookTok influencerom bezplatn\u00e9 recenzn\u00e9 v\u00fdtla\u010dky<\/strong>.<\/p>\n<h3>Na TikTok sa pridali nov\u00ed autori aj ostrie\u013ean\u00e9 vydavate\u013estv\u00e1<\/h3>\n<p>Liter\u00e1rni autori si za\u010dali vytv\u00e1ra\u0165 vlastn\u00e9 \u00fa\u010dty na TikToku. Vydavate\u013estv\u00e1 za\u010dali sponzorova\u0165 popul\u00e1rnych BookTokerov, aj si vytv\u00e1ra\u0165 vlastn\u00e9 \u00fa\u010dty, aby propagovali svoje kni\u017en\u00e9 tituly. Kn\u00edhkupectv\u00e1, ako napr\u00edklad Barnes and Noble, si v\u0161imli schopnos\u0165 aplik\u00e1cie BookTok zvy\u0161ova\u0165 predaj a za\u010dlenili ju <strong>do svojich obchodn\u00fdch a marketingov\u00fdch strat\u00e9gii<\/strong>.<strong> Postuj\u00fa kr\u00e1tke vide\u00e1 a rozhovory s autormi<\/strong> alebo vyu\u017e\u00edvaj\u00fa <strong>popul\u00e1rne ankety<\/strong> o tom, ktor\u00e1 kniha zmenila \u010ditate\u013eom poh\u013ead na \u017eivot. Marketingov\u00e9 t\u00fdmi maj\u00fa za \u00falohu <strong>vym\u00fd\u0161\u013ea\u0165 nov\u00e9 s\u00fa\u0165a\u017ee a challenge<\/strong>. Napr\u00edklad o tom, kto dok\u00e1\u017ee postavi\u0165 najvy\u0161\u0161\u00ed stoh kn\u00edh.<\/p>\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@willsmith\/video\/6978949609523596549\" data-video-id=\"6978949609523596549\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@willsmith\" href=\"https:\/\/www.tiktok.com\/@willsmith?refer=embed\" rel=\"nofollow noopener\">@willsmith<\/a> <\/p>\n<p>Time for a little light reading. Preorder it in my bio! <a title=\"willthebook\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/willthebook?refer=embed\" rel=\"nofollow noopener\">#WillTheBook<\/a> <a title=\"booktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/booktok?refer=embed\" rel=\"nofollow noopener\">#BookTok<\/a><\/p>\n<p> <a target=\"_blank\" title=\"\u266c original sound - Will Smith\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-6978949560970349318?refer=embed\" rel=\"nofollow noopener\">\u266c original sound &#8211; Will Smith<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<p>BookTok je dnes pova\u017eovan\u00ed za <strong>organick\u00fa marketingov\u00fa met\u00f3du<\/strong>. <strong>Pomocou neho toti\u017e \u010ditatelia nach\u00e1dzaj\u00fa, \u010do je trendy. \u010c\u00edtaj\u00fa knihy, aby sa aj oni mohli zapoji\u0165 do tejto komunity.<\/strong><\/p>\n<p><em>\u201eNi\u010d in\u00e9 nezaujme \u010ditate\u013eov tak ako #BookTok. #BookTok z\u00e1rove\u0148 potvrdzuje, \u017ee \u00fastne podanie je pre na\u0161e odvetvie st\u00e1le najmocnej\u0161ou silou. \u013dudia chc\u00fa vedie\u0165, ako sa bud\u00fa pri \u010d\u00edtan\u00ed knihy c\u00edti\u0165, a TikTok si cen\u00ed autenticitu viac ne\u017e ktor\u00e1ko\u013evek in\u00e1 platforma. Sme ve\u013emi radi, \u017ee m\u00e1me mo\u017enos\u0165 spolupracova\u0165 s TikTokom.\u201c<\/em> Alyssa Castaneda, ved\u00faca soci\u00e1lneho oddelenia Penguin Random House U.S.<\/p>\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@sohltrain\/video\/7072779131674430763\" data-video-id=\"7072779131674430763\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@sohltrain\" href=\"https:\/\/www.tiktok.com\/@sohltrain?refer=embed\" rel=\"nofollow noopener\">@sohltrain<\/a> <\/p>\n<p>Reply to @blackanddecker_us  I keep my power tools next to my bow collection <a title=\"bookshelf\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/bookshelf?refer=embed\" rel=\"nofollow noopener\">#bookshelf<\/a> <a title=\"diybookshelf\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/diybookshelf?refer=embed\" rel=\"nofollow noopener\">#diybookshelf<\/a> <a title=\"booktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/booktok?refer=embed\" rel=\"nofollow noopener\">#booktok<\/a> <a title=\"diyproject\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/diyproject?refer=embed\" rel=\"nofollow noopener\">#diyproject<\/a><\/p>\n<p> <a target=\"_blank\" title=\"\u266c Dreams - shawty \ud83c\udf19\" href=\"https:\/\/www.tiktok.com\/music\/Dreams-6917033573413374726?refer=embed\" rel=\"nofollow noopener\">\u266c Dreams &#8211; shawty \ud83c\udf19<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<h3>Od klasiky po novodob\u00e9 fantasy<\/h3>\n<p><strong> #BookTok ur\u010duje mnoh\u00e9 z najnov\u0161\u00edch m\u00f3dnych trendov<\/strong>. Ob\u013e\u00faben\u00e9 knihy medzi \u010ditate\u013emi na TikToku poch\u00e1dzaj\u00fa z r\u00f4znych \u017e\u00e1nrov. Kni\u017en\u00e9 typy tu dostan\u00fa milovn\u00edci klasiky, romantiky, z\u00e1had, fantasy aj t\u00edned\u017eersk\u00fdch rom\u00e1nov.<\/p>\n<p>&nbsp;<\/p>\n<p>Ilustra\u010dn\u00e1 foto: Pexels<\/p>","protected":false},"excerpt":{"rendered":"<p>Najpred\u00e1vanej\u0161ie knihy tohto roka maj\u00fa nie\u010do spolo\u010dn\u00e9. Av\u0161ak tento spolo\u010dn\u00fd faktor je in\u00fd ako po minul\u00e9 roky. Kedysi bolo z\u00e1rukou \u00faspechu sl\u00e1vne meno autora, spojenie<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-7976","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/7976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=7976"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/7976\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=7976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=7976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=7976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}