{"id":8063,"date":"2022-12-21T00:00:00","date_gmt":"2022-12-20T23:00:00","guid":{"rendered":"https:\/\/instrid.sk\/uncategorized\/avatar-je-vynosny-biznis-no-prvykrat-sa-na-oscaroch-musel-sklonit-pred-exmanzelkou-rezisera\/"},"modified":"2022-12-21T00:00:00","modified_gmt":"2022-12-20T23:00:00","slug":"avatar-je-vynosny-biznis-no-prvykrat-sa-na-oscaroch-musel-sklonit-pred-exmanzelkou-rezisera","status":"publish","type":"post","link":"https:\/\/instrid.sk\/en\/archiv\/avatar-je-vynosny-biznis-no-prvykrat-sa-na-oscaroch-musel-sklonit-pred-exmanzelkou-rezisera\/","title":{"rendered":"Avatar je v\u00fdnosn\u00fd biznis, no prv\u00fdkr\u00e1t sa na Oscaroch musel skloni\u0165 pred exman\u017eelkou re\u017eis\u00e9ra"},"content":{"rendered":"<p><strong>Prv\u00fd Avatar, ktor\u00e9ho pokra\u010dovanie u\u017e zaplavilo multiplexy na Slovensku, l\u00e1mal rekordy v pr\u00edjmoch zo vstupn\u00e9ho. Jedno prvenstvo mu v\u0161ak u\u0161lo, v marci 2010 nez\u00edskal Oscara za najlep\u0161\u00ed film. Namiesto Jamesa Camerona sa radovala jeho b\u00fdval\u00e1 man\u017eelka Kathryn Bigelowov\u00e1 so sn\u00edmkou Smr\u0165 \u010dak\u00e1 v\u0161ade, v origin\u00e1lnom znen\u00ed The Hurt Locker. Na rivalitu sa aj s odstupom rokov spom\u00edna ako na s\u00faboj D\u00e1vida s Goli\u00e1\u0161om &#8211; vojnov\u00e1 dr\u00e1ma z Iraku verzus najlep\u0161ie zar\u00e1baj\u00faci blockbuster v\u0161etk\u00fdch \u010dias.<\/strong><\/p>\n<p><iframe title=\"The Hurt Locker Wins Best Picture: 2010 Oscars\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/RziREMIxmN8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>Najlep\u0161\u00edm filmom sa st\u00e1va&#8230;<\/h2>\n<p>Cameron a Bigelowov\u00e1 sa rozviedli v roku 1991 a pod\u013ea dostupn\u00fdch inform\u00e1ci\u00ed zotrvali na priate\u013eskej b\u00e1ze. Napriek tomu bolo ich <strong>s\u00faperenie hor\u00facim artiklom pre m\u00e9di\u00e1<\/strong>. \u201eJe to v\u00fdborn\u00fd pr\u00edbeh,\u201d s\u00fahlas\u00ed Jeffrey Godsick, b\u00fdval\u00fd viceprezident \u0161t\u00fadia Fox pre marketing. <strong>Ani jeden z dvojice filmov <\/strong>pritom<strong> nevstupoval do s\u00fa\u0165a\u017ee ako favorit<\/strong> v hlavnej kateg\u00f3rii. Konkurenciu tvorili napr\u00edklad Nehanebn\u00ed bastardi od Quentina Tarantina. \u0160t\u00fadio o\u010dak\u00e1valo od Avatara ocenenie za \u0161peci\u00e1lne efekty \u010di v in\u00fdch menej sledovan\u00fdch kateg\u00f3ri\u00e1ch, ale ner\u00e1talo s t\u00fdm, \u017ee by Akad\u00e9mia filmov\u00fdch umen\u00ed a vied uprednostnila sci-fi aj ako najlep\u0161\u00ed film.<\/p>\n<p>Smr\u0165 \u010dak\u00e1 v\u0161ade bol v porovnan\u00ed s Avatarom <strong>n\u00edzkorozpo\u010dtov\u00fd projekt, ktor\u00fd aj skromnej\u0161ie vyn\u00e1\u0161al<\/strong> na predaji vstupeniek. Na dom\u00e1com americkom trhu zarobil <strong>17 mili\u00f3nov<\/strong> dol\u00e1rov, len nie\u010do cez <strong>dve percent\u00e1 zo 785 mili\u00f3nov<\/strong>, ktor\u00e9 v USA zinkasoval Avatar (celosvetovo sa vy\u0161plhal na <strong>2,7 miliardy<\/strong> dol\u00e1rov). Vojnov\u00fd film na Oscaroch nevyhl\u00e1sili za najlep\u0161\u00ed od roku 1996 (Anglick\u00fd pacient) a <strong>nikdy predt\u00fdm si cenu neprebrala \u017eena-re\u017eis\u00e9rka<\/strong>. Sn\u00edmku distribuovala spolo\u010dnos\u0165 Summit Entertainment bez predch\u00e1dzaj\u00faceho v\u00ed\u0165azstva na Oscaroch.<\/p>\n<p style=\"text-align: center\">Kathryn Bigelowov\u00e1 s Oscarom za film Smr\u0165 \u010dak\u00e1 v\u0161ade. Zdroj: screenshot, YouTube<\/p>\n<h3>Strat\u00e9gie s\u00fa m\u00fdtus<\/h3>\n<p>\u201eStrat\u00e9gie, ako uspie\u0165 na Oscaroch, s\u00fa m\u00fdtus. Bez ur\u00e1\u017eky, ale \u017eivia to len m\u00e9di\u00e1 a tla\u010d. Platen\u00ed strat\u00e9govia si \u00fa\u010dtuj\u00fa nemal\u00e9 peniaze za slu\u017eby, ktor\u00e9 s\u00fa tot\u00e1lne zbyto\u010dn\u00e9. <strong>Akad\u00e9mia si pozrie filmy a hlasuje za to, za \u010do hlasuje. Nemysl\u00edm si, \u017ee si to vy\u017eaduje nejak\u00fa geni\u00e1lnu strat\u00e9giu,\u201d<\/strong> povedal Tom Rothman, vtedaj\u0161\u00ed \u0161\u00e9f spolo\u010dnosti Fox Filmed Entertainment. Hlasuj\u00facim sa be\u017ene zasielali DVD s nominovan\u00fdmi sn\u00edmkami, trojrozmernos\u0165 Avatara v\u0161ak na nosi\u010doch nemala \u017eelan\u00fd efekt, a preto \u0161t\u00fadio zabezpe\u010dilo <strong>premietania v kin\u00e1ch po celom Los Angeles.<\/strong><\/p>\n<p>\u010c\u00edm viac \u013eud\u00ed videlo Avatara, t\u00fdm viac sa roz\u0161iroval <strong>nelichotiv\u00fd n\u00e1zor<\/strong>, \u017ee na rozdiel od konkurencie <strong>nejde o skuto\u010dn\u00fa kinematografiu, ale o po\u010d\u00edta\u010dov\u00fa \u0161ikovnos\u0165<\/strong>. Fox sa sna\u017eil presvied\u010da\u0165 o opaku, poskytol aj detaily z nat\u00e1\u010dania, aby uk\u00e1zal, \u017ea za ka\u017ed\u00fdm modr\u00fdm humanoidom sa skr\u00fdval \u017eiv\u00fd \u010dlovek. \u201eBolo \u013eahk\u00e9 tvrdi\u0165, \u017ee to nie je naozajstn\u00e9 herectvo. Bola to anim\u00e1cia? \u010celili sme tejto taktike a zvolili sme defenz\u00edvny pr\u00edstup. Nehovor\u00edm, \u017ee to bolo spr\u00e1vne, no hlasuj\u00faci zrejme uva\u017eovali, na\u010do s\u00fa n\u00e1m ocenenia, ke\u010f m\u00e1me tr\u017eby? Vedeli sme, \u017ee titul naj\u00faspe\u0161nej\u0161ieho filmu v\u0161etk\u00fdch \u010dias n\u00e1m nemus\u00ed pr\u00e1ve pom\u00f4c\u0165,\u201d povedal Godsick.<\/p>\n<h3>\u201eNehlasujte za film za 500 mili\u00f3nov&#8220;<\/h3>\n<p>T\u00edm filmu Smr\u0165 \u010dak\u00e1 v\u0161ade viedol svoju kampa\u0148 s podtitulom D\u00e1vid proti Goli\u00e1\u0161ovi. The Hurt Locker bol vhodnej\u0161\u00ed na sledovanie v dom\u00e1cich podmienkach a \u00faspe\u0161n\u00e1 strategi\u010dka Cynthia Swartzov\u00e1 rozoslala DVD a\u017e v decembri 2009 a uchmatla kus pozornosti v \u010dase, ke\u010f sa Avatar premietal v kin\u00e1ch. Producent Nicolas Chartier si nenechal ujs\u0165 pr\u00edle\u017eitos\u0165 <strong>pouk\u00e1za\u0165 na ozrutn\u00fd rozpo\u010det<\/strong> Avatara, ke\u010f u hlasuj\u00facich emailom <strong>agitoval, aby uprednostili jeho film pred t\u00fdm \u201eza 500 mili\u00f3nov\u201d.<\/strong><\/p>\n<p>\u201eSwartzov\u00e1 v kampani pr\u00e1vom vykres\u013eovala Bigelowov\u00fa ako brilantn\u00fa re\u017eis\u00e9rku, ktor\u00e1 si vie zasta\u0165 svoje miesto v mu\u017eskom svete. Podsunula <strong>pr\u00edbeh prvej \u017eeny s Oscarom<\/strong> a t\u00e1to <strong>vidina sa bleskur\u00fdchle roz\u0161\u00edrila Hollywoodom.<\/strong> V de\u0148 zverejnenia nomin\u00e1ci\u00ed 2. febru\u00e1ra<strong> sa nehovorilo prakticky o ni\u010dom inom,\u201d<\/strong> p\u00edsal v roku 2010 britsk\u00fd denn\u00edk The Guardian. Cameron u\u017e predt\u00fdm triumfoval s Titanicom, hlas pre Bigelowov\u00fa bol z\u00e1pisom do hist\u00f3rie.<\/p>\n<h3>Cameron prijal prehru ve\u013ekoryso, e\u0161te bude ma\u0165 \u0161ancu<\/h3>\n<p>Na galave\u010dere nebolo medzi exman\u017eelmi <strong>ani n\u00e1znaku nevra\u017eivosti<\/strong>. Cameron na \u010dervenom koberci povedal: \u201eKathryn vid\u00ed moje filmy, ke\u010f ich p\u00ed\u0161em a strih\u00e1m, a vice versa. Avatara videla p\u00e4\u0165kr\u00e1t v r\u00f4znych \u0161t\u00e1di\u00e1ch a dala mi svoje pozn\u00e1mky, tak\u017ee <strong>si vz\u00e1jomne pom\u00e1hame.\u201d<\/strong> Pod\u013ea jedn\u00e9ho z predstavite\u013eov Foxu bol <strong>ve\u013ekorys\u00fd aj po prehre:<\/strong> \u201ePam\u00e4t\u00e1m sa, \u017ee za \u0148ou i\u0161iel po skon\u010den\u00ed sl\u00e1vnostn\u00e9ho odovzd\u00e1vania. Pravdepodobne bol sklaman\u00fd, v\u0161etci sme boli, po v\u0161etkom tom \u00fasil\u00ed, ktor\u00e9 sme do toho vlo\u017eili. Nemyslite si, \u017ee t\u00fa\u017eba v\u00ed\u0165azi\u0165 sa strat\u00ed len preto, \u017ee ste u\u017e zv\u00ed\u0165azili predt\u00fdm.\u201d<\/p>\n<p style=\"text-align: center\">James Cameron gratuluje k v\u00ed\u0165azstvu filmu Smr\u0165 \u010dak\u00e1 v\u0161ade. Zdroj: screenshot, YouTube<\/p>\n<p>S v\u00fdnimkou sn\u00edmok Krajina Nom\u00e1dov (vy\u0161la pred hromadnou distrib\u00faciou vakc\u00edn proti ochoreniu COVID-19) a CODA (vy\u0161la na streamovacej slu\u017ebe) je <strong>Smr\u0165 \u010dak\u00e1 v\u0161ade najmenenej zar\u00e1baj\u00facim dr\u017eite\u013eom ocenenia v kateg\u00f3rii Najlep\u0161\u00ed film<\/strong>. V ten ve\u010der 7. marca 2010 <strong>D\u00e1vid pokoril Goli\u00e1\u0161a, no Goli\u00e1\u0161 bude ma\u0165 e\u0161te viacero pokusov.<\/strong> Prv\u00e9 z <strong>nieko\u013ek\u00fdch pl\u00e1novan\u00fdch pokra\u010dovan\u00ed<\/strong> u\u017e boduje tam, kde to aj \u201ejednotke\u201d i\u0161lo najlep\u0161ie &#8211; na komer\u010dnom poli. Od uvedenia zarobilo celosvetovo u\u017e vy\u0161e <strong>440 mili\u00f3nov<\/strong> dol\u00e1rov.<\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Zdroje: vulture.com, theguardian.com, youtube.com<\/strong><\/em><\/p>\n<p><em><strong>Zdroj titulnej fotografie: screenshot, YouTube<\/strong><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Prv\u00fd Avatar, ktor\u00e9ho pokra\u010dovanie u\u017e zaplavilo multiplexy na Slovensku, l\u00e1mal rekordy v pr\u00edjmoch zo vstupn\u00e9ho. Jedno prvenstvo mu v\u0161ak u\u0161lo, v marci 2010 nez\u00edskal Oscara<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-8063","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/8063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=8063"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/8063\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=8063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=8063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=8063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}