Po\u010fme sa dnes spolu pozrie\u0165 na z\u00e1kern\u00e9 psychologick\u00e9 marketingov\u00e9 triky, ktor\u00fdmi n\u00e1s obchody l\u00e1kaj\u00fa, aby sme minuli viac pe\u0148az\u00ed a nak\u00fapili tovar, ktor\u00fd sme nepotrebovali.<\/p>\n
N\u00e1\u0161 mozog k\u00f3duje \u010d\u00edsla tak r\u00fdchlo, \u017ee sta\u010d\u00ed men\u0161ia prv\u00e1 \u010d\u00edslica, aby sa cel\u00e1 cena zdala ove\u013ea ni\u017e\u0161ia<\/strong>. Napr\u00edklad 2,99 eur sa n\u00e1m zd\u00e1 by\u0165 ove\u013ea menej ako 3 eura.<\/p>\n Odstr\u00e1nenie medzier a nahustenie \u010d\u00edsel <\/strong><\/p>\n \u0160t\u00fadie ukazuj\u00fa, \u017ee \u013eudia vn\u00edmaj\u00fa krat\u0161ie ceny ako lacnej\u0161ie<\/strong>. Preto ak sa odstr\u00e1ni \u010diarka alebo medzera, cena p\u00f4sob\u00ed, \u017ee je men\u0161ia.\u00a0 Napr\u00edklad 1699 eur oproti 1 699 eur.<\/p>\n Bludisko<\/strong><\/p>\n Rozlo\u017eenie predajn\u00ed je \u010dasto navrhnut\u00e9 tak, aby bolo m\u00e4t\u00face a pripom\u00ednalo bludisko.<\/strong> To n\u00fati \u013eud\u00ed bl\u00fadi\u0165 a prezrie\u0165 si tak viac tovaru, ako p\u00f4vodne pl\u00e1novali.<\/p>\n Mimikry<\/strong><\/p>\n Ak predava\u010d ktor\u00e9hoko\u013evek pohlavia napodob\u0148uje va\u0161e gest\u00e1<\/strong>, je v\u00e4\u010d\u0161ia pravdepodobnos\u0165, \u017ee v danom obchode nak\u00fapite.<\/p>\n Vizu\u00e1lny kontrast<\/strong><\/p>\n Vizu\u00e1lny kontrast medzi predajn\u00fdmi cenami, \u010di\u017ee vidite\u013en\u00fd rozdiel vo farbe a ve\u013ekosti znakov medzi predajnou cenou a p\u00f4vodnou cenou je siln\u00fd manipul\u00e1tor. Ak je p\u00f4vodn\u00e1 (vy\u0161\u0161ia cena) tu\u010dn\u00e1, ve\u013ek\u00e1 a m\u00e1 in\u00fa farbu, v\u00fdpredajov\u00e1 cena bude p\u00f4sobi\u0165 atrakt\u00edvnej\u0161ie.<\/strong><\/p>\n <\/p>\n \u201eVe\u013emi obmedzen\u00e9 z\u00e1soby! \u010casovo obmedzen\u00e1 ponuka: Ceny u\u017e nikdy nebud\u00fa tak n\u00edzke! Na tento let zost\u00e1vaj\u00fa u\u017e len tri miesta! V ko\u0161\u00edku to m\u00e1 500 \u013eud\u00ed!\u201c<\/em> Bez oh\u013eadu na to, \u010di s\u00fa tieto vyhl\u00e1senia pravdiv\u00e9 alebo nie, vytv\u00e1raj\u00fa pocit naliehavosti<\/strong>, ktor\u00fd prev\u00e1\u017ei nad starostliv\u00fdm pl\u00e1novan\u00edm n\u00e1kupu.<\/p>\n 20 % namiesto 10 Eur<\/strong><\/p>\n Maloobchodn\u00edci pou\u017e\u00edvaj\u00fa na ozna\u010denie zliav \u010do najv\u00e4\u010d\u0161ie \u010d\u00edslo. Napr\u00edklad z\u013eava 20 % z vys\u00e1va\u010da za 50 eur sa zd\u00e1 by\u0165 lep\u0161ia ako z\u013eava 10 eur, hoci obe s\u00fa v rovnakej v\u00fd\u0161ke.<\/p>\n \u010cerven\u00e1 pre mu\u017eov<\/strong><\/p>\n \u010cerven\u00e9 ceny pre mu\u017eov. \u0160t\u00fadie ukazuj\u00fa, \u017ee mu\u017ei \u010dastej\u0161ie kupuj\u00fa v\u00fdrobky, ke\u010f s\u00fa ceny zobrazen\u00e9 \u010dervenou farbou. Zd\u00e1 sa, \u017ee mu\u017ei sprac\u00favaj\u00fa reklamy r\u00fdchlej\u0161ie a pou\u017e\u00edvaj\u00fa farbu ako vizu\u00e1lnu charakteristiku, \u201c \u010derven\u00e1\u201c<\/em> sa automaticky rovn\u00e1 \u201c z\u013eava\u201c<\/em>.<\/p>\n Mal\u00e9 rozdiely v cene<\/strong><\/p>\n Ak mal\u00fd pop-corn stoj\u00ed 4 eur\u00e1, stredn\u00fd 8 eur a ve\u013ek\u00fd 8,50 eur. Mnoho \u013eud\u00ed si vyberie ve\u013ek\u00fd, preto\u017ee je "<\/em>len o 50 centov"<\/em> <\/strong> drah\u0161\u00ed ako stredn\u00fd.<\/p>\n Drah\u0161ie ceny in\u00fdch tovarov<\/strong><\/p>\n Najdrah\u0161iu polo\u017eku v menu si v\u00e4\u010d\u0161ina \u013eud\u00ed nek\u00fapi. T\u00fdm, \u017ee je v jed\u00e1lnom l\u00edstku jedlo za 50 eur, je pravdepodobnej\u0161ie, \u017ee stravn\u00edci bud\u00fa ochotn\u00ed zaplati\u0165 30 eur za in\u00e9 polo\u017eky menu, preto\u017ee sa v porovnan\u00ed s najvy\u0161\u0161ou cenou zdaj\u00fa by\u0165 primeran\u00e9.<\/p>\n Mikroplatby s\u00fa online obchodn\u00fd model, ktor\u00fd zah\u0155\u0148a predaj predmetov s extr\u00e9mne malou hodnotou, zvy\u010dajne digit\u00e1lneho tovaru.\u00a0T\u00e1to strat\u00e9gia sa \u010dasto pou\u017e\u00edva v obchodn\u00fdch modeloch, v ktor\u00fdch sa z\u00e1kladn\u00fd produkt poskytuje zadarmo, ale za roz\u0161\u00edren\u00e9 funkcie, napr\u00edklad za n\u00e1kup \u010fal\u0161\u00edch \u017eivotov v hre, sa \u00fa\u010dtuje poplatok<\/strong>.<\/p>\n V\u00fdhodn\u00e9 bal\u00ed\u010dky<\/strong><\/p>\n 3 hry za 12 eur alebo ka\u017ed\u00e1 hra samostatne za 5 eur.<\/p>\n Bunding je situ\u00e1cia, ke\u010f podniky pon\u00fakaj\u00fa viacero produktov alebo slu\u017eieb spolu za ni\u017e\u0161iu cenu, ako s\u00fa celkov\u00e9 n\u00e1klady na jednotliv\u00e9 produkty.<\/strong> Spolo\u010dnosti, ako napr\u00edklad telef\u00f3nne siete, to \u010dasto vyu\u017e\u00edvaj\u00fa na to, aby v\u00e1s prin\u00fatili zaplati\u0165 viac pe\u0148az\u00ed za veci, ktor\u00e9 by ste v skuto\u010dnosti nepotrebovali, keby sa pred\u00e1vali samostatne.\u00a0Zjednodu\u0161ene povedan\u00e9, ke\u010f v\u00e1m podniky pred\u00e1vaj\u00fa bal\u00edky, chc\u00fa len, aby ste zaplatili viac, ako keby ste si v prvom rade k\u00fapili len tie produkty alebo slu\u017eby, ktor\u00e9 skuto\u010dne chcete.<\/p>\n K\u00fap jeden a dostane\u0161 jeden zadarmo. Av\u0161ak cena je\u00a0 nastaven\u00e1 dostato\u010dne vysoko, aby pokryla aj polo\u017eku \u201czadarmo\u201c<\/em>.<\/p>\n Soci\u00e1lny d\u00f4kaz<\/strong><\/p>\n \u013dudia s\u00fa ochotnej\u0161\u00ed nie\u010do urobi\u0165, ak to robia in\u00ed \u013eudia. Pou\u017e\u00edvanie recenzi\u00ed a posudkov ako s\u00fa\u010das\u0165 reklamy si z\u00edskava ve\u013ek\u00fa ob\u013eubu.<\/p>\n Ilustra\u010dn\u00e1 foto: Artem Beliakin, Unsplash<\/p>\n <\/p>","protected":false},"excerpt":{"rendered":" Po\u010fme sa dnes spolu pozrie\u0165 na z\u00e1kern\u00e9 psychologick\u00e9 marketingov\u00e9 triky, ktor\u00fdmi n\u00e1s obchody l\u00e1kaj\u00fa, aby sme minuli viac pe\u0148az\u00ed a nak\u00fapili tovar, ktor\u00fd sme nepotrebovali.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-8241","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/8241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=8241"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/8241\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=8241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=8241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=8241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Falo\u0161n\u00fd pocit naliehavosti<\/strong><\/h3>\n
Mikroplatby<\/strong><\/h3>\n
1 + 1<\/strong><\/h3>\n