{"id":8293,"date":"2023-05-07T00:00:00","date_gmt":"2023-05-06T23:00:00","guid":{"rendered":"https:\/\/instrid.sk\/uncategorized\/nakupovanie-z-druhej-ruky\/"},"modified":"2023-05-07T00:00:00","modified_gmt":"2023-05-06T23:00:00","slug":"nakupovanie-z-druhej-ruky","status":"publish","type":"post","link":"https:\/\/instrid.sk\/en\/archiv\/nakupovanie-z-druhej-ruky\/","title":{"rendered":"Nakupovanie z druhej ruky je na vzostupe, v roku 2024 m\u00f4\u017ee tvori\u0165 10 % trhu s m\u00f3dou"},"content":{"rendered":"<p>Nakupovanie v second handoch sa st\u00e1va \u010doraz viac popul\u00e1rnej\u0161\u00edm. Nielen\u017ee je \u0161etrn\u00e9 vo\u010di \u017eivotn\u00e9mu prostrediu, z\u00e1rove\u0148 v tomto type predajn\u00ed m\u00f4\u017eeme n\u00e1js\u0165 <strong>jedine\u010dn\u00e9 k\u00fasky za p\u00e1r eur.<\/strong><\/p>\n<p>K\u00fdm e\u0161te pred p\u00e1r rokmi oh\u013eadom tohto nakupovania vl\u00e1dla obrovsk\u00e1 stigma, v s\u00fa\u010dasnosti ho preferuj\u00fa najm\u00e4 mlad\u0161ie gener\u00e1cie. Pr\u00edkladom s\u00fa <strong>r\u00f4zni slovensk\u00ed influenceri,<\/strong> ktor\u00ed t\u00fato t\u00e9mu zdie\u013eaj\u00fa na svojich \u00fa\u010dtoch soci\u00e1lnych m\u00e9di\u00ed.<\/p>\n<h3>Udr\u017eate\u013enos\u0165 ako k\u013e\u00fa\u010dov\u00fd faktor<\/h3>\n<p>Okrem second handov mnoh\u00ed jedinci d\u00e1vaj\u00fa do popredia aj r\u00f4zne udr\u017eate\u013en\u00e9 zna\u010dky. Jedn\u00fdm z pr\u00edkladov je b\u00fdval\u00e1 modelka Nat\u00e1lia Pa\u017eick\u00e1, ktor\u00e1 na svojom instagramovom \u00fa\u010dte zdie\u013ea r\u00f4zne <strong>pou\u010dn\u00e9 vide\u00e1 oh\u013eadom fast fashion.<\/strong><\/p>\n<p>Ako poukazuje aj report, ktor\u00fd ka\u017edoro\u010dne vyd\u00e1va jeden z najv\u00e4\u010d\u0161\u00edch americk\u00fdch second handov ThredUP, <strong>cirkularita v m\u00f3dnom priemysle je naozaj na vzostupe,<\/strong> uv\u00e1dza port\u00e1l Czechcrunch. Vypl\u00fdva z neho, \u017ee \u010doraz viac spotrebite\u013eov za\u010d\u00edna preferova\u0165 obchody orientuj\u00face sa na m\u00f3du z druhej ruky.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CVFHtLwtaDj\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Zobrazi\u0165 tento pr\u00edspevok na Instagrame<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">Pr\u00edspevok, ktor\u00fd zdie\u013ea Nat\u00e1lia Pa\u017eick\u00e1 (@nataliapazicka)<\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>Pokia\u013e ide o \u0161tatistiky, minul\u00fd rok glob\u00e1lny trh so secondhandovou m\u00f3dou vyr\u00e1stol na hodnotu 177 mili\u00e1rd dol\u00e1rov. <strong>Oproti roku 2021 ide o 21 % vzrast,<\/strong> pri\u010dom v uvedenom roku sa jeho hodnota pohybovala na 138 mili\u00e1rd. Na z\u00e1klade toho analytick\u00e1 platforma GlobalData predv\u00edda, \u017ee tento segment trhu v nasleduj\u00facich rokoch porastie trikr\u00e1t r\u00fdchlej\u0161ie. V roku 2024 by mohol tvori\u0165 10 % trhu s m\u00f3dou.<\/p>\n<p>Zauj\u00edmav\u00fdm zisten\u00edm je aj to, \u017ee <strong>jeden z troch novo zhotoven\u00fdch k\u00faskov v americkom \u0161atn\u00edku poch\u00e1dza pr\u00e1ve z tohto zdroja.<\/strong> Najv\u00e4\u010d\u0161iu rolu pre nakupuj\u00facich zohr\u00e1va cena, ktor\u00e1 je v obchodoch s m\u00f3dou z druhej ruky v mnoh\u00fdch pr\u00edpadoch naozaj n\u00edzka. D\u00f4raz sa kladie aj na kvalitu odevov a ich jedine\u010dnos\u0165. Medzi gener\u00e1ciou Z v\u0161ak v\u00fdrazne rezonuje faktor udr\u017eate\u013enosti, pri\u010dom a\u017e 47 % op\u00fdtan\u00fdch odmieta nakupova\u0165 v re\u0165azcoch s r\u00fdchlou m\u00f3dou.<\/p>\n<h3>Na Slovensku najviac rezonuje cena<\/h3>\n<p>Jeden z prieskumov zameran\u00fd na udr\u017eate\u013enos\u0165 m\u00f3dy vykonala po\u010das minul\u00e9ho roka aj agent\u00fara STEM pre organiz\u00e1ciu Klub slobodn\u00fdch matiek. Pre slovensk\u00fdch spotrebite\u013eov zohr\u00e1va najv\u00e4\u010d\u0161iu \u00falohu cena. Hne\u010f za \u0148ou nasleduj\u00fa <strong>vzh\u013ead a materi\u00e1l oble\u010denia a doplnkov.<\/strong><\/p>\n<p>Medzi respondentmi sa nach\u00e1dzali aj \u013eudia, ktor\u00ed kombinuj\u00fa n\u00e1kup odevov vo fast fashion re\u0165azcoch s m\u00f3dou z druhej ruky. V tomto pr\u00edpade i\u0161lo o 47 % op\u00fdtan\u00fdch. Z\u00e1rove\u0148 <strong>45 % \u013eud\u00ed preferuje n\u00e1kup len \u010disto nov\u00e9ho oble\u010denia.<\/strong><\/p>\n \u010coraz viac \u013eud\u00ed za\u010d\u00edna preferova\u0165 nakupovanie oble\u010denia z druhej ruky. Zdroj: pexels.com\n<p>Z prieskumu \u010falej vypl\u00fdva, \u017ee ot\u00e1zka udr\u017eate\u013enosti nie je pre \u00fa\u010dastn\u00edkov v\u00fdskumu a\u017e tak d\u00f4le\u017eit\u00e1. Zohr\u00e1vaj\u00faci faktor pravdepodobne tvorilo to, \u017ee sa ho z\u00fa\u010dastnili respondenti star\u0161\u00ed ako 18 rokov. Av\u0161ak report americk\u00e9ho second handu ThredUp poukazuje na to, \u017ee oble\u010denie z t\u00fdchto predajn\u00ed sa sp\u00e1ja a\u017e s<strong> 25 % ni\u017e\u0161\u00edmi emisiami oxidu uhli\u010dit\u00e9ho.<\/strong> Z toho vypl\u00fdva, \u017ee ak by si ka\u017ed\u00fd k\u00fapil jeden obnosen\u00fd k\u00fasok namiesto nov\u00e9ho, malo by to rovnak\u00fd efekt, akoby v jeden de\u0148 z ciest zmizlo 76 mili\u00f3nov \u00e1ut.<\/p>\n<h3>St\u00fapaj\u00faca popularita platformy Vinted<\/h3>\n<p>Medzi Slov\u00e1kmi a \u010cechmi sa osved\u010dilo aj nakupovanie prostredn\u00edctvom platformy Vinted, ktor\u00e1 rovnako pon\u00faka oble\u010denie a doplnky z druhej ruky. Po\u010das n\u00e1kupu sa v\u0161ak odpor\u00fa\u010da by\u0165 obozretn\u00fd, nako\u013eko sa sp\u00e1ja aj <strong>s mnoh\u00fdmi podvodn\u00edkmi.<\/strong><\/p>\n<p><strong>Pod\u013ea b\u00e1nk s\u00fa po\u010dty oklaman\u00fdch medziro\u010dne vy\u0161\u0161ie<\/strong>, informuje o danej problematike Denn\u00edk N. O presn\u00fdch \u0161tatistik\u00e1ch v\u0161ak hovori\u0165 nechc\u00fa, nako\u013eko N\u00e1rodn\u00e1 banka Slovenska ich nem\u00f4\u017ee zverejni\u0165. \u00dato\u010dn\u00edci svoje obete neh\u013eadaj\u00fa len prostredn\u00edctvom n\u00e1kupn\u00fdch platforiem, ako s\u00fa napr\u00edklad Vinted alebo Bazo\u0161, ale aj na soci\u00e1lnych m\u00e9di\u00e1ch \u010di cez podvodn\u00e9 e-maily.<\/p>\n<p>Mnoh\u00ed jedinci tvrdia, \u017ee by sa nedali nachyta\u0165, av\u0161ak je to jednoduch\u0161ie ne\u017e sa zd\u00e1. Ako p\u00ed\u0161e port\u00e1l \u017div\u00e9, podvodn\u00edci si pri predaji oble\u010denia cez Vinted od v\u00e1s najsk\u00f4r \u017eiadaj\u00fa <strong>e-mail bez @, telef\u00f3nne \u010d\u00edslo \u010di in\u00e9 s\u00fakromn\u00e9 \u00fadaje.<\/strong> Skuto\u010dnos\u0165 je v\u0161ak tak\u00e1, \u017ee sa chc\u00fa dosta\u0165 do v\u00e1\u0161ho bankov\u00e9ho \u00fa\u010dtu.<\/p>\n Pre gener\u00e1ciu Z je udr\u017eate\u013enos\u0165 m\u00f3dneho priemyslu k\u013e\u00fa\u010dov\u00e1. Zdroj: pexels.com\n<p>Najsk\u00f4r predstieraj\u00fa z\u00e1ujem o v\u00e1\u0161 pon\u00fakan\u00fd tovar. Na z\u00e1klade toho v\u00e1m nap\u00ed\u0161u do s\u00fakromnej spr\u00e1vy, v ktorej v\u00e1s \u017eiadaj\u00fa o uveden\u00e9 \u00fadaje. K spr\u00e1ve z\u00e1rove\u0148 pridaj\u00fa falo\u0161n\u00fd screenshot zobrazuj\u00faci platformu Vinted, <strong>aby ich po\u017eiadavka p\u00f4sobila autentickej\u0161ie.<\/strong><\/p>\n<p>Po t\u00fdchto krokoch po\u0161l\u00fa odkaz na str\u00e1nku, ktor\u00e1 sa tv\u00e1ri ako Vinted alebo prepravn\u00e1 spolo\u010dnos\u0165. <strong>Prostredn\u00edctvom nej si p\u00fdtaj\u00fa \u00fadaje platobnej karty pre potvrdenie platby.<\/strong> V skuto\u010dnosti v\u0161ak ide o phishingov\u00fd \u00fatok, na z\u00e1klade ktor\u00e9ho m\u00f4\u017eu pr\u00eds\u0165 k va\u0161im finan\u010dn\u00fdm prostriedkom.<\/p>\n<p>Podvodn\u00e9 spr\u00e1vy maj\u00fa zv\u00e4\u010d\u0161a <strong>celkom dobr\u00fa sloven\u010dinu,<\/strong> pri\u010dom cielia najm\u00e4 na nov\u00fdch u\u017e\u00edvate\u013eov Vintedu. Existuj\u00fa v\u0161ak aj pr\u00edpady, kedy podvodn\u00edk pou\u017e\u00edva zvl\u00e1\u0161tne slov\u00e1 a \u0161tylistiku.<\/p>","protected":false},"excerpt":{"rendered":"<p>Nakupovanie v second handoch sa st\u00e1va \u010doraz viac popul\u00e1rnej\u0161\u00edm. Nielen\u017ee je \u0161etrn\u00e9 vo\u010di \u017eivotn\u00e9mu prostrediu, z\u00e1rove\u0148 v tomto type predajn\u00ed m\u00f4\u017eeme n\u00e1js\u0165 jedine\u010dn\u00e9 k\u00fasky za<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-8293","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/8293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=8293"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/8293\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=8293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=8293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=8293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}