{"id":8392,"date":"2023-07-29T00:00:00","date_gmt":"2023-07-28T23:00:00","guid":{"rendered":"https:\/\/instrid.sk\/uncategorized\/barbie-vo-filme\/"},"modified":"2023-07-29T00:00:00","modified_gmt":"2023-07-28T23:00:00","slug":"barbie-vo-filme","status":"publish","type":"post","link":"https:\/\/instrid.sk\/en\/archiv\/barbie-vo-filme\/","title":{"rendered":"Barbie vo filme spustila v kin\u00e1ch o\u0161ia\u013e, Mattel m\u00e1 v pl\u00e1ne sfilmova\u0165 \u010fal\u0161ie ob\u013e\u00faben\u00e9 hra\u010dky"},"content":{"rendered":"

Hollywood predstavil svoje dva o\u010dak\u00e1van\u00e9 filmy – Barbie a Oppenheimer.<\/strong> Ich premi\u00e9ra na \u00fazem\u00ed Slovenska nastala v rovnak\u00fd de\u0148, pri\u010dom mnoh\u00ed filmov\u00ed fan\u00fa\u0161ikovia ich poznaj\u00fa pod skratkou Barbieheimer.<\/p>\n

K\u00fdm re\u017eis\u00e9r Christopher Nolan po\u0148al Oppenheimera viac \u017eivotopisne, re\u017eis\u00e9rka Greta Gerwig sa sna\u017eila vo filmovej Barbie zachyti\u0165 probl\u00e9my, ktor\u00fdm s\u00fa \u017eeny ka\u017edodenne vystavovan\u00e9. S\u00edce na prv\u00fd poh\u013ead ide o kom\u00e9diu, ur\u010dit\u00e9 sc\u00e9ny zachyt\u00e1vaj\u00fa emot\u00edvny v\u00fdvoj vz\u0165ahu medzi matkou a dc\u00e9rou, problematiku patriarch\u00e1tu \u010di potrebu vyv\u00e1\u017eenej miery feminizmu.<\/strong><\/p>\n

Av\u0161ak o tom, \u010di b\u00e1bika Barbie doposia\u013e vykazovala prvky feminizmu, m\u00f4\u017eeme polemizova\u0165. Ako uviedol Denn\u00edk N, za jej vznikom stoj\u00ed Ruth Handlerov\u00e1, ktor\u00e1 v roku 1959 t\u00fato kultov\u00fa hra\u010dku pomenovala po svojej dc\u00e9re Barbare. Dovtedy sa mal\u00e9 diev\u010datk\u00e1 hr\u00e1vali s b\u00e1bikami s v\u00fdzorom b\u00e1b\u00e4tiek, ktor\u00fdch cie\u013eom bolo od detstva v \u017eenskom pohlav\u00ed upev\u0148ova\u0165 matersk\u00fd cit.<\/p>\n

S Barbie v\u0161ak nastala men\u0161ia revol\u00facia, ktorej heslom bolo, \u017ee \u017eena m\u00f4\u017ee dosiahnu\u0165 \u010doko\u013evek, \u010do si len zaumieni.<\/strong> Na z\u00e1klade toho jej stereotypn\u00fa verziu vystriedali jej podoby predstavuj\u00face politi\u010dku, \u017eurnalistku \u010di vedky\u0148u.<\/p>\n

Kritika a b\u00faranie stereotypov<\/h3>\n

Cie\u013eom firmy Mattel, na ktorej \u010dele stal man\u017eel tvorkyne stereotypnej b\u00e1biky Barbie, bol zisk z oble\u010denia, ktor\u00e9 si bolo treba k tejto kultovej hra\u010dke zak\u00fapi\u0165. V tom \u010dase jej z\u00e1kladn\u00e1 podoba st\u00e1la dva dol\u00e1re a p\u00e4\u0165desiat centov,<\/strong> av\u0161ak z\u00e1kazn\u00edk ju dostal len v mali\u010dkom overale. Aj preto bolo potrebn\u00e9 si zak\u00fapi\u0165 \u010fal\u0161iu s\u00fapravu oble\u010denia, ktor\u00e1 st\u00e1la o dol\u00e1r viac.<\/p>\n

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Zobrazi\u0165 tento pr\u00edspevok na Instagrame<\/div>\n<\/div>\n
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Pr\u00edspevok, ktor\u00fd zdie\u013ea Vogue Czechoslovakia (@vogueczechoslovakia)<\/p>\n<\/div>\n<\/blockquote>\n