{"id":8536,"date":"2023-11-03T00:00:00","date_gmt":"2023-11-02T23:00:00","guid":{"rendered":"https:\/\/instrid.sk\/uncategorized\/poznate-tieto-marketingove-triky-nesadnite-obchodnikom-na-lep\/"},"modified":"2023-11-03T00:00:00","modified_gmt":"2023-11-02T23:00:00","slug":"poznate-tieto-marketingove-triky-nesadnite-obchodnikom-na-lep","status":"publish","type":"post","link":"https:\/\/instrid.sk\/en\/archiv\/poznate-tieto-marketingove-triky-nesadnite-obchodnikom-na-lep\/","title":{"rendered":"Pozn\u00e1te tieto marketingov\u00e9 triky? Nesadnite obchodn\u00edkom na lep"},"content":{"rendered":"

V\u0161etci ve\u013emi dobre vieme, \u017ee obchodn\u00edci s\u00fa naozaj vynaliezav\u00ed a kreat\u00edvni. Kam a\u017e dok\u00e1\u017eu z\u00e1js\u0165? Marketing je v podstate zalo\u017een\u00fd na manipul\u00e1cii a ve\u013emi \u0161ikovne vyu\u017e\u00edva r\u00f4zne psychologick\u00e9 a marketingov\u00e9 triky<\/strong>, len aby v\u00e1s nal\u00e1kal k\u00fapi\u0165 si pr\u00e1ve jeho produkt. Ten je, samozrejme, popisovan\u00fd v superlat\u00edvoch ako: najlep\u0161\u00ed, najchutnej\u0161\u00ed, naj\u00fa\u010dinnej\u0161\u00ed, najlacnej\u0161\u00ed, najv\u00fdhodnej\u0161\u00ed… D\u00f4le\u017eit\u00e9 je obchodn\u00edkom nesadn\u00fa\u0165 na lep a by\u0165 ostra\u017eit\u00fd<\/strong>.<\/p>\n

Pr\u00e1ve preto v\u00e1m v tomto \u010dl\u00e1nku uk\u00e1\u017eeme a vysvetl\u00edme nieko\u013eko trikov, ktor\u00e9 sa v oblasti marketingu \u00faspe\u0161ne vyu\u017e\u00edvaj\u00fa.<\/p>\n

Ba\u0165ov\u00e9 ceny, 2 + 1 zdarma, obchod ako bludisko…<\/strong> o t\u00fdchto v\u0161etk\u00fdch trikoch sme u\u017e po\u010duli, no pri nich to ani z \u010faleka nekon\u010d\u00ed, market\u00e9ri s\u00fa \u010doraz vynaliezavej\u0161\u00ed.<\/p>\n

Pe\u010divo na konci predajne <\/strong><\/h2>\n

V\u00e4\u010d\u0161ina z n\u00e1s zamieri do obchodu pr\u00e1ve preto, aby sme si ka\u017ed\u00fd de\u0148 k\u00fapili \u010derstv\u00e9 pe\u010divo. A toto predajcovia ve\u013emi dobre vedia. V\u0161imli ste si pr\u00e1ve to, \u017ee ak sa chcete dosta\u0165 ku pe\u010divu mus\u00edte prejs\u0165 v\u0161etk\u00fdmi reg\u00e1lmi, a\u017e celkom na koniec predajne? A toto je pr\u00e1ve ten trik.<\/p>\n

Predajcovia v\u00e1s don\u00fatia prezrie\u0165 si ve\u013ek\u00e9 mno\u017estvo tovarov<\/strong> a preto sa vo va\u0161om ko\u0161\u00edku \u010dasto objav\u00ed aj nieko\u013eko vec\u00ed navy\u0161e.<\/p>\n Pri v\u00fdbere potrav\u00edn bu\u010fte v\u017edy ostra\u017eit\u00fd, prezrite si cenu a kvalitu v\u0161etk\u00fdch produktov. ZDROJ: Pexels.com\n

Efekt n\u00e1vnady <\/strong><\/h2>\n

Ur\u010dite ste u\u017e niekedy zamierili do kina na nejak\u00fa star\u00fa klasiku \u010di nov\u00fd trh\u00e1k. A \u010do patr\u00ed k filmu? Spr\u00e1vne, s\u00fa to pukance. A pr\u00e1ve napr\u00edklad tu sa uplat\u0148uje efekt n\u00e1vnady<\/strong>. M\u00e1me na v\u00fdber v\u017edy tri mo\u017enosti: ve\u013ek\u00e9, stredn\u00e9 a mal\u00e9 balenie pukancov. A pr\u00e1ve tie stredn\u00e9 zohr\u00e1vaj\u00fa \u00falohu n\u00e1vnady<\/strong>. Mal\u00e9 balenie stoj\u00ed napr\u00edklad 3 eur\u00e1, stredn\u00e9 6 eur a ve\u013ek\u00e9 6,50. Predajcom je logicky jasn\u00e9, \u017ee si stredn\u00fa mo\u017enos\u0165 nikto nek\u00fapi<\/strong>, no pr\u00e1ve na t\u00fa najdrah\u0161iu sa im \u00faspe\u0161ne podarilo nal\u00e1ka\u0165 ve\u013ek\u00e9 mno\u017estvo \u013eud\u00ed.<\/p>\n

Pod\u013ea odborn\u00edkov rob\u00edme v\u00e4\u010d\u0161inu rozhodnut\u00ed podvedome a preto sme n\u00e1chyln\u00ed podlieha\u0165 jednoduch\u00fdm manipul\u00e1ci\u00e1m<\/strong>.<\/p>\n

Ve\u013ek\u00e9 balenie stoj\u00ed predsa len o 50 centov viac ako stredn\u00e9, tak si rovno k\u00fapim ve\u013ek\u00e9, no nie? E\u0161te jedna mal\u00e1 zauj\u00edmavos\u0165:<\/strong> pukance sa v kin\u00e1ch pred\u00e1vaj\u00fa ako snack pr\u00e1ve preto, \u017ee ide o lacnej\u0161\u00ed variant, ako je napr\u00edklad \u010dokol\u00e1da \u010di in\u00e9 slan\u00e9 pochutiny.
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