{"id":8548,"date":"2023-11-10T00:00:00","date_gmt":"2023-11-09T23:00:00","guid":{"rendered":"https:\/\/instrid.sk\/uncategorized\/facebook-bez-reklam\/"},"modified":"2023-11-10T00:00:00","modified_gmt":"2023-11-09T23:00:00","slug":"facebook-bez-reklam","status":"publish","type":"post","link":"https:\/\/instrid.sk\/en\/archiv\/facebook-bez-reklam\/","title":{"rendered":"Facebook bez rekl\u00e1m m\u00f4\u017eete ma\u0165 v\u010faka nov\u00e9mu predplatn\u00e9mu. Aj na\u010falej zost\u00e1va bezplatn\u00fd"},"content":{"rendered":"

E\u0161te nieko\u013eko rokov dozadu ste mohli vyu\u017e\u00edva\u0165 slu\u017eby na internete bezplatne, respekt\u00edve neplatili za nich pou\u017e\u00edvatelia. Reklamn\u00e9 spolo\u010dnosti pokryli vo\u013en\u00e9 plochy na webov\u00fdch str\u00e1nkach, v\u010faka \u010domu prev\u00e1dzkovatelia str\u00e1nok nemuseli od svojich pou\u017e\u00edvate\u013eov vy\u017eadova\u0165 \u017eiaden poplatok<\/strong>.<\/p>\n

Len\u017ee postupne \u010doraz viac slu\u017eieb za\u010dalo prech\u00e1dza\u0165 na predplatite\u013esk\u00fd model financovania, \u010d\u00edm v\u00a0niektor\u00fdch pr\u00edpadoch uzamkli v\u0161etok obsah za takzvan\u00fa platobn\u00fa br\u00e1nu. V\u00a0in\u00fdch pr\u00edpadoch predplatitelia z\u00edskali bonusov\u00e9 funkcie alebo in\u00e9 v\u00fdhody<\/strong>.<\/p>\n

Soci\u00e1lne siete doned\u00e1vna odol\u00e1vali tomuto trendu. Vo svete online komunik\u00e1ci\u00ed a soci\u00e1lnych siet\u00ed zrejme d\u00f4jde ku zmene. Ako uv\u00e1dza spolo\u010dnos\u0165 Meta, predstavili nov\u00fd predplatn\u00fd model, v\u010faka ktor\u00e9mu neuvid\u00edte reklamy na ich soci\u00e1lnych sie\u0165ach<\/strong>.<\/p>\n

\u201eSpolo\u010dnos\u0165 Meta pon\u00fakne \u013eu\u010fom v r\u00e1mci Eur\u00f3pskej \u00fanie, Eur\u00f3pskeho hospod\u00e1rskeho priestoru a \u0160vaj\u010diarska mo\u017enos\u0165 plati\u0165 mesa\u010dn\u00e9 predplatn\u00e9 za pou\u017e\u00edvanie slu\u017eieb Facebook a Instagram bez rekl\u00e1m.,\u201c<\/em> nap\u00edsali v\u00a0ozn\u00e1men\u00ed.<\/p>\n

Cena webov\u00e9ho predplatn\u00e9ho vych\u00e1dza na 9,99 \u20ac na mesiac, mobiln\u00e1 verzia v\u00e1s vyjde 12,99 \u20ac mesa\u010dne. Od marca bud\u00faceho roku pribudne poplatok za ka\u017ed\u00fd \u010fal\u0161\u00ed zaregistrovan\u00fd \u00fa\u010det<\/strong>. Vych\u00e1dza to \u0161es\u0165 eur pre webov\u00fa verziu alebo osem eur pre mobiln\u00e9 zariadenia s opera\u010dn\u00fdm syst\u00e9mom IOS alebo Android.<\/p>\n

Boj s\u00a0Eur\u00f3pskou \u00faniou<\/h3>\n

Ide o ve\u013ek\u00fa zmenu, preto\u017ee ich soci\u00e1lna sie\u0165 Facebook na svojej \u00favodnej str\u00e1nke uv\u00e1dzala, \u017ee je \u201ezadarmo a nav\u017edy bude.\u201c<\/strong> Online slu\u017ebu m\u00f4\u017eete aj na\u010falej pou\u017e\u00edva\u0165 bezplatne, no je v tom h\u00e1\u010dik. Spolo\u010dnos\u0165 toti\u017e potrebuje v\u00e1\u0161 s\u00fahlas, aby mohla zbiera\u0165 d\u00e1ta o va\u0161ej online aktivite.<\/p>\n

Tieto d\u00e1ta s\u00fa pre marketingov\u00e9 spolo\u010dnosti d\u00f4le\u017eit\u00e9, preto\u017ee v\u010faka nim dok\u00e1\u017eu lep\u0161ie zacieli\u0165 reklamu na pou\u017e\u00edvate\u013eov<\/strong>, o \u010dom sme v\u00e1s informovali v predch\u00e1dzaj\u00facom \u010dl\u00e1nku. Ich zbieranie je v\u0161ak na \u00fazem\u00ed E\u00da regulovan\u00e9, v\u010faka z\u00e1konu o\u00a0ochrane osobn\u00fdch \u00fadajov.<\/p>\n

Pr\u00e1ve kv\u00f4li tomuto z\u00e1konu boli vz\u0165ahy medzi technologickou spolo\u010dnos\u0165ou a \u010dlensk\u00fdmi krajinami nap\u00e4t\u00e9. Meta ho toti\u017e nieko\u013ekokr\u00e1t poru\u0161ila, ke\u010f\u017ee pred\u00e1vala spom\u00ednan\u00e9 d\u00e1ta tret\u00edm stran\u00e1m \u2013 marketingov\u00fdm agent\u00faram \u2013 bez z\u00edskania doslovn\u00e9ho s\u00fahlasu od pou\u017e\u00edvate\u013eov. Nieko\u013ekokr\u00e1t dostala za tieto kroky pokutu.<\/strong><\/p>\n

Nov\u00fd model je reakciou na rozhodnutie S\u00fadneho dvoru Eur\u00f3pskej \u00fanie \u2013 najvy\u0161\u0161ieho s\u00fadu E\u00da \u2013 z\u00a0tohto roku, v\u00a0ktorom sa p\u00ed\u0161e, \u017ee Meta m\u00f4\u017ee pon\u00faka\u0165 \u201ealternat\u00edvu\u201c svojich slu\u017eieb<\/strong>, ktor\u00e1 sa nebude spolieha\u0165 na zbieranie d\u00e1t, p\u00ed\u0161e port\u00e1l telev\u00edzie CNBC.<\/p>\n

Ochrana ml\u00e1de\u017ee<\/h3>\n

Rovnako ako v re\u00e1lnom svete, aj na internete tvoria najzranite\u013enej\u0161iu skupinu deti a ml\u00e1de\u017e. Soci\u00e1lne siete s\u00fa pre nich l\u00e1kav\u00e9, preto\u017ee tam nach\u00e1dzaj\u00fa z\u00e1bavn\u00fd obsah. Z\u00e1rove\u0148 z\u00edskavaj\u00fa mo\u017enos\u0165 ako komunikova\u0165 s priate\u013emi \u010di rodinou. Popritom v\u0161ak m\u00f4\u017eu narazi\u0165 na r\u00f4zne rizik\u00e1<\/strong>.<\/p>\n

Jedn\u00fdm z nich je pr\u00e1ve zbieranie d\u00e1t o ich online aktivite a n\u00e1sledn\u00e1 cielen\u00e1 reklama. \u0160t\u00fadia, ktor\u00fa n\u00e1jdete na port\u00e1li Obesitiy Evidence Hub, hovor\u00ed o tom, \u017ee austr\u00e1lski adolescenti sa stretn\u00fa a\u017e so stovkou rekl\u00e1m na nezdrav\u00e9 potraviny t\u00fd\u017edenne prostredn\u00edctvom digit\u00e1lneho sveta<\/strong>.<\/p>\n

\u00da\u010det na soci\u00e1lnych sie\u0165ach spolo\u010dnosti Meta si m\u00f4\u017ee vytvori\u0165 ktoko\u013evek, kto m\u00e1 viac ne\u017e 13 rokov. Ich v\u0161ak spom\u00ednan\u00e1 zmena neovplyvn\u00ed, preto\u017ee spolo\u010dnos\u0165 im neumo\u017en\u00ed zaplati\u0165 si predplatn\u00e9. Pre nich do\u010dasne pozastavili zobrazovanie rekl\u00e1m<\/strong>, uv\u00e1dza The Wall Street Journal.<\/p>\n Podobn\u00e9 predplatn\u00e9 m\u00e1 platforma X, niekedy zn\u00e1ma ako Twitter. Jeho zak\u00fapen\u00edm z\u00edskat overovaciu fajku a neuvid\u00edte reklamy. Zdroj: unsplash.com\/@julianchrist\n

\u201ePredplatn\u00e9 bez rekl\u00e1m bude dostupn\u00e9 pre \u013eud\u00ed vo veku od 18 rokov a na\u010falej sk\u00famame, ako poskytn\u00fa\u0165 dospievaj\u00facim u\u017eito\u010dn\u00fa a zodpovedn\u00fa sk\u00fasenos\u0165 s reklamami vzh\u013eadom na vyv\u00edjaj\u00face sa regula\u010dn\u00e9 prostredie,\u201c<\/em> informuj\u00fa v\u00a0ozn\u00e1men\u00ed.<\/p>\n

Neut\u00edchaj\u00faca kritika<\/h3>\n

Meta bola pod pa\u013ebou kritiky aj v\u00a0minulosti a\u00a0vyzer\u00e1 to, \u017ee sa z\u00a0nej vymania ani t\u00fdmto sp\u00f4sobom. Pod\u013ea regula\u010dn\u00fdch org\u00e1nov a\u00a0aktivistov za ochranu osobn\u00fdch \u00fadajov ide o\u00a0posledn\u00fd sp\u00f4sob obrany vo\u010di zmen\u00e1m<\/strong>, ktor\u00fdmi by sa zos\u00faladili s\u00a0eur\u00f3pskymi z\u00e1konmi.<\/p>\n

Tobias Judin, hovorca n\u00f3rskeho \u00faradu pre ochranu osobn\u00fdch \u00fadajov, nepova\u017euje t\u00fato zmenu za leg\u00e1lnu alternat\u00edvu<\/strong>, p\u00ed\u0161e port\u00e1l Wired. \u201eV podstate ide o vydieranie: \u201eBu\u010f n\u00e1m zaplat\u00edte, alebo sa vzd\u00e1te v\u0161etk\u00fdch svojich pr\u00e1v,\u201c<\/em> he said.<\/p>\n

Odvol\u00e1va sa na to, \u017ee pou\u017e\u00edvatelia nem\u00f4\u017eu jednoducho prejs\u0165 na in\u00fa slu\u017ebu, preto\u017ee v\u00e4\u010d\u0161ina ich rodiny a priate\u013eov je pr\u00e1ve na Facebooku alebo Instagrame.\u00a0Hovorca spolo\u010dnosti Meta Al Tolan v\u0161ak poukazuje na rozhodnutie S\u00fadneho dvoru Eur\u00f3pskej \u00fanie<\/strong>, ktor\u00fd im t\u00fato alternat\u00edvu navrhol. "<\/em>Budujeme v s\u00falade s t\u00fdmto pr\u00edstupom,"<\/em> dodal.<\/p>","protected":false},"excerpt":{"rendered":"

E\u0161te nieko\u013eko rokov dozadu ste mohli vyu\u017e\u00edva\u0165 slu\u017eby na internete bezplatne, respekt\u00edve neplatili za nich pou\u017e\u00edvatelia. Reklamn\u00e9 spolo\u010dnosti pokryli vo\u013en\u00e9 plochy na webov\u00fdch str\u00e1nkach, v\u010faka<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-8548","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/8548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=8548"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/8548\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=8548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=8548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=8548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}