{"id":8559,"date":"2023-11-17T00:00:00","date_gmt":"2023-11-16T23:00:00","guid":{"rendered":"https:\/\/instrid.sk\/uncategorized\/udrzatelne-turne\/"},"modified":"2023-11-17T00:00:00","modified_gmt":"2023-11-16T23:00:00","slug":"udrzatelne-turne","status":"publish","type":"post","link":"https:\/\/instrid.sk\/en\/archiv\/udrzatelne-turne\/","title":{"rendered":"Britsk\u00e1 kapela Coldplay men\u00ed koncept tradi\u010dn\u00e9ho turn\u00e9, fan\u00fa\u0161ikom predstavuje jeho udr\u017eate\u013en\u00fa podobu"},"content":{"rendered":"<p>U\u017e po\u010das zrodu<strong> kultu hviezd<\/strong> celebrity mali v\u00fdznamn\u00fd vplyv na verejn\u00fa mienku. V s\u00fa\u010dasnosti sa k n\u00edm pridali aj influenceri, ktor\u00ed prostredn\u00edctvom soci\u00e1lnych m\u00e9di\u00ed ovplyv\u0148uj\u00fa najm\u00e4 mlad\u0161ie gener\u00e1cie.<\/p>\n<p>Vpl\u00fdva\u0165 m\u00f4\u017eu na n\u00e1kupn\u00e9 rozhodnutia, v\u00fdber dovolenkovej destin\u00e1cie, ale aj t\u00e9my rezonuj\u00face v spolo\u010dnosti. Za pr\u00edklad mo\u017eno pova\u017eova\u0165 \u0161v\u00e9dsku environment\u00e1lnu a klimatick\u00fa aktivistku Gretu Thunberg, ktor\u00e1 sa presl\u00e1vila najm\u00e4 jej \u0161tudentsk\u00fdm \u0161trajkom pred \u0161v\u00e9dskym parlamentom, ktor\u00e9ho cie\u013eom bolo <strong>zv\u00fd\u0161i\u0165 aktivizmus proti klimatick\u00fdm zmen\u00e1m.<\/strong><\/p>\n<p>V\u00fdnimku v\u0161ak netvoria ani mnoh\u00ed Slov\u00e1ci, ktor\u00ed sa na svojich instagramov\u00fdch profiloch akt\u00edvne venuj\u00fa t\u00e9mam z oblasti ekol\u00f3gie. Ako informuje Forbes, pod\u013ea medi\u00e1lnej agent\u00fary GroupM <strong>medzi obyvate\u013emi Slovenska najviac inklinuj\u00fa Nat\u00e1lia Pa\u017eick\u00e1, Michal Sabo \u010di Viktor Vincze.<\/strong><\/p>\n<p>Z uvedenej trojice sa so zelen\u00fdmi t\u00e9mami najviac sp\u00e1ja Nat\u00e1lia Pa\u017eick\u00e1, ktor\u00e1 sa spolo\u010dnosti prihov\u00e1ra prostredn\u00edctvom <strong>kr\u00e1tkych eduka\u010dn\u00fdch vide\u00ed.<\/strong><\/p>\n<p>Prvky greeninfluencerstva mo\u017eno zaznamena\u0165 aj medzi celosvetovo zn\u00e1mymi menami. Ako uv\u00e1dza port\u00e1l CzechCrunch, <strong>britsk\u00e1 hudobn\u00e1 skupina Coldplay sa netaj\u00ed s t\u00fdm, \u017ee m\u00e1 bl\u00edzko ku ekol\u00f3gii.<\/strong> Nielen\u017ee pravidelne vypred\u00e1va v\u0161etky koncerty, star\u00e1 sa aj o to, aby \u010do najmenej za\u0165a\u017eovala \u017eivotn\u00e9 prostredie.<\/p>\n<h3>Udr\u017eate\u013en\u00e9 turn\u00e9<\/h3>\n<p>To, ako ku koncertom pristupova\u0165 ekologicky, \u010dlenovia zn\u00e1mej kapely poukazuj\u00fa na s\u00fa\u010dasnom turn\u00e9, na ktorom prezentuj\u00fa svoj posledn\u00fd album Music of the Spheres. Po\u010das leta uviedli, \u017ee <strong>v porovnan\u00ed s koncertnou \u0161n\u00farou v rokoch 2016 a 2017 sa im podarilo zn\u00ed\u017ei\u0165 produkciu oxidu uhli\u010dit\u00e9ho o takmer polovicu.<\/strong><\/p>\n Britsk\u00e1 kapela Coldplay je pr\u00edkladom, ako k turn\u00e9 pristupova\u0165 ekologicky. Zdroj: Instagram\/Coldplay\n<p>Netreba zab\u00fada\u0165 ani na fan\u00fa\u0161ikov, ktor\u00ed generuj\u00fa energiu na <strong>nezvy\u010dajn\u00fdch tane\u010dn\u00fdch plo\u0161in\u00e1ch alebo rotop\u00e9doch<\/strong> umiestnen\u00fdch pod p\u00f3diom. V s\u00favislosti s dan\u00fdm krokom sa kinetick\u00e1 energia premie\u0148a na elektrick\u00fa, pri\u010dom jej prebytok sa uklad\u00e1 do bat\u00e9ri\u00ed.<\/p>\n<h3>V\u00fdzva pre n\u00e1v\u0161tevn\u00edkov<\/h3>\n<p>Skupina do svojho \u00faspe\u0161n\u00e9ho turn\u00e9 zahrnula aj najz\u00e1kladnej\u0161ie kroky, ako napr\u00edklad nahradenie jednorazov\u00fdch kel\u00edmkov za znovu pou\u017eite\u013en\u00e9 z hlin\u00edka. Na z\u00e1klade toho fan\u00fa\u0161ikov vyz\u00fdva, aby si na koncert zobrali<strong> vlastn\u00fa f\u013ea\u0161u s vodou.<\/strong> Spotrebu vody sa sna\u017e\u00ed redukova\u0165 aj s cielen\u00fdm zni\u017eovan\u00edm tlaku na toalet\u00e1ch, \u010do sa pozit\u00edvne odr\u00e1\u017ea najm\u00e4 pri splachovan\u00ed.<\/p>\n<p>Ve\u013ek\u00fa \u010das\u0165 ekologick\u00fdch diskusi\u00ed tvor\u00ed aj problematika dopravy. K\u00fdm \u010doraz viac \u013eud\u00ed preferuje <strong>jazdu mestskou hromadnou dopravou alebo vlakom,<\/strong> niektor\u00e9 celebrity zne\u010distenie na\u0161ej plan\u00e9ty pravdepodobne neber\u00fa na ve\u013ek\u00fa v\u00e1hu.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Fantastic @coldplay concert last night leading the way with a net-zero clean energy tour powered by 100% renewable energy with 10% of ticket proceeds to ClientEarth, Ocean Cleanup, Sea Shepherd, Sustainable Food Trust, Climeworks and more #ClimateAction&#x1f30e; pic.twitter.com\/rv7v9Ksp1O<\/p>\n<p>\u2014 Gioia Morasch (@gioia_morasch) August 7, 2022<\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Po\u010das minul\u00e9ho roka miliard\u00e1rka a hviezda reality \u0161ou Keeping Up With Kardashians Kyllie Jenner pob\u00farila \u0161irok\u00fa verejnos\u0165 <strong>s kr\u00e1tkymi s\u00fakromn\u00fdmi letmi, aby sa vyhla 40-min\u00fatovej ceste autom,<\/strong> p\u00ed\u0161e port\u00e1l Brainee.<\/p>\n<p>\u010clenov Coldplay v oblasti prepravy v\u0161ak mo\u017eno pova\u017eova\u0165 za pozit\u00edvny pr\u00edklad. S realiza\u010dn\u00fdm t\u00edmom sa sna\u017eia cestova\u0165 komer\u010dn\u00fdmi letmi, dod\u00e1va Czechcrunch. V pr\u00edpade v\u00fdnimo\u010dn\u00fdch situ\u00e1ci\u00ed d\u00e1vaj\u00fa prednos\u0165 <strong>priv\u00e1tnym trysk\u00e1\u010dom poh\u00e1\u0148an\u00fdch na udr\u017eate\u013enom palive.<\/strong><\/p>\n<h3>Podpora ekologick\u00e9ho startupu<\/h3>\n<p>Coldplay nepoukazuj\u00fa na svoje ekologick\u00e9 hodnoty len po\u010das koncertnej \u0161n\u00fary. Svoju podporu vyjadrila aj <strong>holandsk\u00e9mu startupu The Ocean Cleanup,<\/strong> ktor\u00fd zalo\u017eil osemn\u00e1s\u0165ro\u010dn\u00fd Boyan Slat.<\/p>\n<p>Za cie\u013eom jeho vzniku stoj\u00ed <strong>vy\u010distenie oce\u00e1nov od enormn\u00e9ho mno\u017estva odpadu nahromaden\u00e9ho najm\u00e4 medzi Kaliforniou a Havajom.<\/strong> Ide o plochu, ktor\u00e1 je trikr\u00e1t v\u00e4\u010d\u0161ia ako Franc\u00fazsko.<\/p>\n<p>S\u00edce z po\u010diatku sa zdalo, \u017ee ide len o plan\u00e9 re\u010di, v priebehu rokov pravidelne poukazuje na re\u00e1lne v\u00fdsledky. Doposia\u013e sa mu prostredn\u00edctvom mas\u00edvnych siet\u00ed ulo\u017een\u00fdch v oce\u00e1noch podarilo zachyti\u0165 nieko\u013eko<strong> tis\u00edc ton odpadkov.<\/strong> N\u00e1sledne ich vyv\u00e1\u017ea na pevninu, pri\u010dom sa z nich v mnoh\u00fdch pr\u00edpadoch vyr\u00e1baj\u00fa \u010fal\u0161ie predmety.<\/p>\n Podporu od Coldplay z\u00edskal aj holandsk\u00fd startup The Ocean Cleanup, ktor\u00fd \u010dist\u00ed oce\u00e1ny. Zdroj: The Ocean Cleanup\n<p>Vzh\u013eadom na to, \u017ee uveden\u00fd projekt funguje ako neziskov\u00e1 organiz\u00e1cia, potreboval n\u00e1js\u0165 niekoho, kto by ho financoval. V roku 2018 sa s n\u00edm spojila kapela Coldplay, ktor\u00e1 podporila<strong> rie\u010dne plavidlo operuj\u00face v Malajzii.<\/strong><\/p>\n<p>Partnerstvo prebieha aj v s\u00fa\u010dasnosti. Moment\u00e1lnym cie\u013eom je zaistenie prev\u00e1dzky syst\u00e9mu s n\u00e1zvom Interceptor 020, ktor\u00e9ho funkcia s\u00favis\u00ed <strong>s \u010disten\u00edm rieky Cisadane v Indon\u00e9zii.<\/strong><\/p>\n<p>V s\u00favislosti s t\u00fdm <strong>hudobn\u00e9 zoskupenie bude pokra\u010dova\u0165 v premietan\u00ed z\u00e1berov z \u010distenia svetov\u00fdch v\u00f4d.<\/strong> Nieko\u013ekokr\u00e1t tak urobilo aj na aktu\u00e1lnom turn\u00e9, aby zv\u00fd\u0161ilo povedomie o hrozb\u00e1ch masov\u00e9ho zne\u010dis\u0165ovania.<\/p>\n<h3>V\u00fdnimku netvoria ani ostatn\u00e9 celebrity<\/h3>\n<p>K \u010fal\u0161\u00edm umelcom zo sveta hudby, ktor\u00ed sa zauj\u00edmaj\u00fa o lep\u0161ie podmienky Zeme, patr\u00ed spev\u00e1\u010dka Billie Eilish. Po\u010das turn\u00e9 Happier Than Ever jej t\u00edm spolu s organiz\u00e1ciou Reverb vypo\u010d\u00edtal, <strong>ak\u00e9 mno\u017estvo oxidu uhli\u010dit\u00e9ho vyprodukovalo, aby sa mohla vyrie\u0161i\u0165 jeho kompenz\u00e1cia.<\/strong><\/p>\n<p>V d\u00f4sledku toho sa na koncertoch pon\u00fakali v\u00fdhradne veg\u00e1nske pokrmy, pri\u010dom ich nespotrebovan\u00e1 \u010das\u0165 bola darovan\u00e1. Z\u00e1rove\u0148 n\u00e1v\u0161tevn\u00edci si mohli zak\u00fapi\u0165<strong> tematick\u00e9 oble\u010denie vyroben\u00e9 z pou\u017eit\u00fdch tkan\u00edv.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>U\u017e po\u010das zrodu kultu hviezd celebrity mali v\u00fdznamn\u00fd vplyv na verejn\u00fa mienku. V s\u00fa\u010dasnosti sa k n\u00edm pridali aj influenceri, ktor\u00ed prostredn\u00edctvom soci\u00e1lnych m\u00e9di\u00ed ovplyv\u0148uj\u00fa<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-8559","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/8559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=8559"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/8559\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=8559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=8559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=8559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}