{"id":8607,"date":"2023-12-17T00:00:00","date_gmt":"2023-12-16T23:00:00","guid":{"rendered":"https:\/\/instrid.sk\/uncategorized\/farba-roku-2024\/"},"modified":"2023-12-17T00:00:00","modified_gmt":"2023-12-16T23:00:00","slug":"farba-roku-2024","status":"publish","type":"post","link":"https:\/\/instrid.sk\/en\/archiv\/farba-roku-2024\/","title":{"rendered":"T\u00fa\u017eba po dotyku vo svete technol\u00f3gi\u00ed. Farba roku 2024 podnecuje \u013eud\u00ed, aby sa nachv\u00ed\u013eu upokojili"},"content":{"rendered":"<p>U\u017e od prad\u00e1vna sa r\u00f4zne kult\u00fary sna\u017eili odl\u00ed\u0161i\u0165 vlastnou symbolikou. Pomohli im k tomu aj farby, ktor\u00fdch v\u00fdznam sa via\u017ee k ur\u010dit\u00fdm udalostiam. K\u00fdm v na\u0161ich kon\u010din\u00e1ch pova\u017eujeme \u010diernu za sm\u00fato\u010dn\u00fa, <strong>krajiny v\u00fdchodnej \u010dasti zemegule \u017eia\u013e vyjadruj\u00fa bielou.<\/strong><\/p>\n<p>S\u00edce si to \u010dasto ani neuvedomujeme, vplyv farieb mo\u017eno zaznamena\u0165 aj v marketingovom prostred\u00ed. Preferencie spotrebite\u013eov sa zvykn\u00fa odv\u00edja\u0165 od farebn\u00e9ho zn\u00e1zornenia v\u00fdrobkov. <strong>V s\u00favislosti s t\u00fdm<\/strong> <strong>americk\u00e1 firma Pantone od roku 1963 pom\u00e1ha svojim klientom vybra\u0165 spr\u00e1vne farebn\u00e9 zoskupenie,<\/strong> informuje port\u00e1l DM dizajn.<\/p>\n<p>Z\u00e1rove\u0148 u\u017e nieko\u013eko rokov zachov\u00e1va trad\u00edciu vyhlasovania farby nasleduj\u00faceho roku. Na prv\u00fd poh\u013ead mo\u017eno ide o \u010fal\u0161\u00ed povrchn\u00fd marketingov\u00fd \u0165ah, dan\u00fd krok vo svojej predpovedi skr\u00fdva ove\u013ea viac. Ide o<strong> v\u00fdpove\u010f stavu s\u00fa\u010dasn\u00e9ho sveta,<\/strong> ktor\u00e1 pon\u00faka vyhliadku do bud\u00facnosti kreat\u00edvnym odvetviam.<\/p>\n<h3>Jemn\u00e9 pohladenie oran\u017eovej<\/h3>\n<p>Oran\u017eov\u00e1 farba zvy\u010dajne p\u00f4sob\u00ed energicky a agres\u00edvne. O uveden\u00fd dojem sa v\u0161ak spolo\u010dnos\u0165 Pantone nesna\u017e\u00ed, s\u00edce za farbu roka 2024 vyhl\u00e1sila oran\u017eov\u00fa, uv\u00e1dza Forbes. Ide o jej jemn\u00fd odtie\u0148, ktor\u00fd evokuje sk\u00f4r pokoj a uvo\u013enenie. Pod\u013ea katal\u00f3gu firmy ju mo\u017eno n\u00e1js\u0165 pod n\u00e1zvom <strong>Peach Fuzz 13-1023,<\/strong> pri\u010dom jej z\u00e1merom je, aby sa \u013eudia nachv\u00ed\u013eu upokojili.<\/p>\n Farba Peach Fuzz sa sna\u017e\u00ed vo svete digit\u00e1lnych mo\u017enost\u00ed vyjadri\u0165 t\u00fa\u017ebu po stretnut\u00ed v realite. Zdroj: Instagram\/Pantone\n<p><strong><em>\u201ePri h\u013eadan\u00ed odtie\u0148a, ktor\u00fd by odr\u00e1\u017eal na\u0161u vroden\u00fa t\u00fa\u017ebu po bl\u00edzkosti a spojen\u00ed, sme zvolili farbu vy\u017earuj\u00facu teplo a modern\u00fa eleganciu. Odtie\u0148, ktor\u00fd odr\u00e1\u017ea s\u00facit, pon\u00faka vrel\u00fa n\u00e1ru\u010d a nen\u00e1silne sp\u00e1ja mladistv\u00fdch s nad\u010dasov\u00fdm,\u201c<\/em> <\/strong>vysvet\u013euje v\u00fdkonn\u00e1 riadite\u013eka Pantone Leatrice Eiseman.<\/p>\n<p>Ako p\u00ed\u0161e port\u00e1l Mark\u00edza, duch tohto farebn\u00e9ho zoskupenia m\u00e1 blahodarn\u00fd vplyv na myse\u013e, telo a du\u0161u. Vzh\u013eadom na to, \u017ee v priebehu posledn\u00fdch rokov sme za\u017eili izol\u00e1ciu v d\u00f4sledku covidovej pand\u00e9mie, ide o oslavu \u013eudsk\u00e9ho dotyku. <strong>Z\u00e1rove\u0148 v s\u00fa\u010dasnom svete technol\u00f3gi\u00ed reprezentuje t\u00fa\u017ebu po stretnut\u00ed sa v skuto\u010dnom \u017eivote.<\/strong><\/p>\n<p><strong><em>\u201eKe\u010f sme rozhodovali pre rok 2024, pripomenuli sme si, \u017ee d\u00f4le\u017eitou s\u00fa\u010das\u0165ou plnohodnotn\u00e9ho \u017eivota je ma\u0165 dobr\u00e9 zdravie, v\u00fddr\u017e a silu, aby sme si ho u\u017eili. Vo svete, ktor\u00fd \u010dasto kladie d\u00f4raz na produktivitu a vonkaj\u0161ie \u00faspechy, je d\u00f4le\u017eit\u00e9, aby sme si uvedomili aj d\u00f4le\u017eitos\u0165 podpory na\u0161ich vn\u00fatorn\u00fdch buniek a na\u0161li chv\u00edle oddychu, kreativity a \u013eudsk\u00e9ho spojenia,\u201c<\/em><\/strong> tvrd\u00ed viceprezidentka spolo\u010dnosti Laurie Pressman.<\/p>\n<h3>O\u010dak\u00e1van\u00e9 spolupr\u00e1ce<\/h3>\n<p><strong>Farbu roku vyber\u00e1 t\u00edm expertov,<\/strong> pri\u010dom nejde o jednoduch\u00fd krok. Vy\u017eaduje sa, aby roz\u0161\u00edrili svoje obzory najviac, ako sa d\u00e1, nako\u013eko in\u0161pir\u00e1ciu mo\u017eno n\u00e1js\u0165 v\u0161ade.<\/p>\n Viacer\u00e9 svetov\u00e9 giganty pl\u00e1nuj\u00fa s uveden\u00fdm farebn\u00fdm zoskupen\u00edm spolupr\u00e1cu. Zdroj: Instagram\/Pantone\n<p>Zv\u00e4\u010d\u0161a sa odv\u00edja od z\u00e1bavn\u00e9ho priemyslu a pl\u00e1novan\u00fdch filmov, pripravovan\u00fdch v\u00fdstav, nov\u00fdch umelcov, m\u00f3dy, dizajnu, trendov\u00fdch cestovate\u013esk\u00fdch destin\u00e1ci\u00ed, hier, virtu\u00e1lnej reality \u010di dokonca soci\u00e1lnych siet\u00ed, dod\u00e1va Forbes. V\u00fdnimku v\u0161ak netvor\u00ed ani <strong>s\u00fa\u010dasn\u00e1 socioekonomick\u00e1 situ\u00e1cia.<\/strong><\/p>\n<p>Na z\u00e1klade toho m\u00e1 Peach Fuzz, \u010do v preklade znamen\u00e1 brosky\u0148ov\u00e9 p\u00e1perie, prinies\u0165 do \u017eivotov upokojenie v b\u00farliv\u00fdch \u010dasoch vojny \u010di ekonomickej neistoty. Podobn\u00e9 odtiene mohli milovn\u00edci m\u00f3dy zaznamena\u0165 na niektor\u00fdch m\u00f3dnych prehliadkach zn\u00e1mych zna\u010diek pre nasleduj\u00facu sez\u00f3nu jar-leto 2024. Spolupr\u00e1ce mo\u017eno \u010daka\u0165 nielen v m\u00f3de. Z\u00e1ujem prejavili aj <strong>odvetvia interi\u00e9rov\u00e9ho dizajnu, kr\u00e1sy \u010di technol\u00f3gi\u00ed.<\/strong><\/p>\n<h3>Protiklad minul\u00e9ho roku<\/h3>\n<p>Pre rok 2023 bola typick\u00e1 farba <strong>Viva Magenta 18-1750.<\/strong> I\u0161lo o odtie\u0148 vysielaj\u00faci energick\u00e9 vibr\u00e1cie pln\u00e9 el\u00e1nu. Ako p\u00ed\u0161e DM dizajn, jeho v\u00fdznam mo\u017eno n\u00e1js\u0165 najm\u00e4 v pr\u00edrode, pri\u010dom i\u0161lo o vyjadrenie nov\u00e9ho sign\u00e1lu sily.<\/p>\n Pre rok 2023 bola typick\u00e1 energick\u00e1 farba Viva Magenta. Zdroj: Instagram\/Pantone\n<p><strong><em>\u201eV tomto technologickom veku sa sna\u017e\u00edme \u010derpa\u0165 in\u0161pir\u00e1ciu z pr\u00edrody a z toho, \u010do je skuto\u010dn\u00e9. PANTONE 18-1750 Viva Magenta poch\u00e1dza z \u010dervenej rodiny a je in\u0161pirovan\u00e1 ko\u0161enilou, jedn\u00fdm z najvz\u00e1cnej\u0161\u00edch farb\u00edv patriacich do rodiny pr\u00edrodn\u00fdch farb\u00edv, a z\u00e1rove\u0148 jedn\u00fdm z najsilnej\u0161\u00edch a najjasnej\u0161\u00edch, ak\u00e9 svet poznal. PANTONE 18-1750 Viva Magenta, zakorenen\u00e1 v prap\u00f4vode, n\u00e1s op\u00e4\u0165 sp\u00e1ja s p\u00f4vodnou hmotou. Vyvol\u00e1va sily pr\u00edrody, galvanizuje n\u00e1\u0161ho ducha a pom\u00e1ha n\u00e1m budova\u0165 na\u0161u vn\u00fatorn\u00fa silu,\u201c<\/em> <\/strong>uviedla bli\u017e\u0161iu charakteristiku Eiseman.<\/p>\n<p><strong>Po\u010diatky tohto trendu mo\u017eno zaznamena\u0165 u\u017e v roku 1999,<\/strong> informuje port\u00e1l Modivo. Za prim\u00e1rnu farbu nov\u00e9ho tis\u00edcro\u010dia sa ozna\u010dila Cerulean Blue, ktor\u00e1 pripom\u00ednala az\u00farov\u00fd kame\u0148. Svoje \u010destn\u00e9 miesto si obh\u00e1jili aj Ultimate Grey, Illuminating, Classic Blue, Very Peri \u010di Rose Quartz, ktor\u00e1 sa presl\u00e1vila aj pod n\u00e1zvom Millennial Pink.<\/p>","protected":false},"excerpt":{"rendered":"<p>U\u017e od prad\u00e1vna sa r\u00f4zne kult\u00fary sna\u017eili odl\u00ed\u0161i\u0165 vlastnou symbolikou. Pomohli im k tomu aj farby, ktor\u00fdch v\u00fdznam sa via\u017ee k ur\u010dit\u00fdm udalostiam. K\u00fdm v<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-8607","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/8607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=8607"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/8607\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=8607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=8607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=8607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}