{"id":8608,"date":"2023-12-17T00:00:00","date_gmt":"2023-12-16T23:00:00","guid":{"rendered":"https:\/\/instrid.sk\/uncategorized\/mcdonalds-novy-koncept\/"},"modified":"2023-12-17T00:00:00","modified_gmt":"2023-12-16T23:00:00","slug":"mcdonalds-novy-koncept","status":"publish","type":"post","link":"https:\/\/instrid.sk\/en\/archiv\/mcdonalds-novy-koncept\/","title":{"rendered":"Sie\u0165 r\u00fdchleho ob\u010derstvenia McDonald\u2019s pl\u00e1nuje otvori\u0165 nov\u00fd koncept. So svojimi n\u00e1pojmi chce konkurova\u0165 Starbucksu"},"content":{"rendered":"

Pr\u00edbeh jednej z najob\u013e\u00fabenej\u0161\u00edch siet\u00ed r\u00fdchleho ob\u010derstvenia McDonald\u2019s sa za\u010dal p\u00edsa\u0165 v roku 1940. Jej rozmach sa zaznamenal v\u0161ak a\u017e po tom, kedy ju v roku 1955 prevzal syn \u010desko-slovensk\u00fdch emigrantov Ray Kroc.<\/strong> Odvtedy jej prev\u00e1dzky mo\u017eno n\u00e1js\u0165 vo viac ako 100 krajin\u00e1ch sveta.<\/p>\n

Spotrebitelia si pod n\u00e1zvom tohto nad\u010dasov\u00e9ho americk\u00e9ho stravovacieho zariadenia zv\u00e4\u010d\u0161a predstavia hamburgery \u0161irokej ponuky \u010di legend\u00e1rne hranol\u010deky s tajnou recept\u00farou. Aj cez to, \u017ee konkurencia v priebehu posledn\u00fdch rokov narast\u00e1, o z\u00e1kazn\u00edkov nem\u00e1 n\u00fadzu, o \u010dom sved\u010dia aj jeho nov\u00e9 podnikate\u013esk\u00e9 vyhliadky.<\/strong><\/p>\n

Ide o \u00faplne nov\u00fd koncept ako doposia\u013e, ktor\u00fd svoju cie\u013eov\u00fa skupinu nach\u00e1dza v popolud\u0148aj\u0161\u00edch hodin\u00e1ch.<\/strong> Ako informuje port\u00e1l CzechCrunch, \u0161\u00e9f McDonald\u2019s Chris Kempczinski predstavuje nov\u00fa zna\u010dku CosMc\u2019s.<\/p>\n

V jej ponuke mo\u017eno n\u00e1js\u0165 n\u00e1poje r\u00f4znych chut\u00ed, av\u0161ak zn\u00e1me burgery nemaj\u00fa v nej miesto.<\/strong> Prv\u00e9 pobo\u010dky sa otvoria na \u00fazem\u00ed Spojen\u00fdch \u0161t\u00e1tov americk\u00fdch, pri\u010dom m\u00e1 \u00eds\u0165 o vyrovnanie sa v oblasti, ktorej dominuje kaviarensk\u00e1 spolo\u010dnos\u0165 Starbucks.<\/p>\n

Prv\u00e1 ochutn\u00e1vka v Chicagu<\/h3>\n

Prv\u00e1 pobo\u010dka pl\u00e1novan\u00e9ho re\u0165azca sa m\u00e1 otvori\u0165 na predmest\u00ed Chicaga bl\u00edzko s\u00eddla firmy.<\/strong> Pre n\u00e1zov nov\u00e9ho konceptu siahla do svojho fikt\u00edvneho sveta McDonaldlandu, ktor\u00fd ob\u00fdva klaun a hlavn\u00fd maskot Ronald McDonald s priate\u013emi.<\/p>\n Nov\u00fd koncept ob\u013e\u00faben\u00e9ho stravovacieho zariadenia nach\u00e1dza potenci\u00e1lnych z\u00e1kazn\u00edkov v popolud\u0148aj\u0161\u00edch hodin\u00e1ch. Zdroj: McDonald\u2019s\n

Ned\u00e1vno sa k n\u00edm pridal aj oran\u017eov\u00fd mimozem\u0161\u0165an CosMc, ktor\u00e9ho meno sa vyslovuje ako cosmic. Jeho vzh\u013ead dotv\u00e1ra \u0161es\u0165 r\u00fak, pri\u010dom mu nech\u00fdbaj\u00fa ani imid\u017eov\u00e9 doplnky v podobe tenisiek a skafandru. Star\u0161\u00ed konzumenti ho mohli zaznamena\u0165 u\u017e v 80. rokoch 20. storo\u010dia, kedy sa objavoval v reklam\u00e1ch p\u00f4vodn\u00e9ho konceptu.<\/strong><\/p>\n

V s\u00fa\u010dasnosti ho mo\u017eno vidie\u0165 ako hlavn\u00fa tv\u00e1r novej my\u0161lienky, ktor\u00e1 sa m\u00e1 od McDonald\u2019s l\u00ed\u0161i\u0165 so \u0161ialen\u00fdmi kombin\u00e1ciami n\u00e1pojov,<\/strong> vr\u00e1tane limon\u00e1d, \u010dajov a k\u00e1vy. S\u00fa\u010das\u0165ou menu je aj nieko\u013eko ob\u013e\u00faben\u00fdch produktov z jeho p\u00f4vodnej formy. Netreba sa v\u0161ak te\u0161i\u0165 na obrovsk\u00fa ponuku jed\u00e1l, nako\u013eko bude obsahova\u0165 menej pokrmov, ne\u017e je be\u017en\u00fd z\u00e1kazn\u00edk zvyknut\u00fd.<\/p>\n

\u0160irok\u00fd sortiment n\u00e1pojov<\/h3>\n

Aktu\u00e1lne menu nov\u00e9ho projektu pon\u00faka viac ako 40 n\u00e1pojov. Od klasick\u00fdch druhov \u010daju a k\u00e1vy si mo\u017eno objedna\u0165 \u0161peci\u00e1lne drinky, ako napr\u00edklad Churro Frappe, Tropical Spiceade so su\u0161en\u00fdm dra\u010d\u00edm ovoc\u00edm, limon\u00e1du Berry Hibiscus Sour-ade so sladkou bobu\u013eovou zmesou \u010di \u010dere\u0161\u0148ov\u00fa trie\u0161\u0165 Sour Cherry Energy Burst, v ktorej sa nach\u00e1dzaj\u00fa ovocn\u00e9 boba gu\u013e\u00f4\u010dky zn\u00e1me z popul\u00e1rneho n\u00e1poju bubble tea.<\/strong><\/p>\n V menu dominuj\u00fa najm\u00e4 n\u00e1poje \u0161ialen\u00fdch kombin\u00e1ci\u00ed. Zdroj: CosMc\u2019s\n

Podobn\u00fd sortiment pon\u00faka Starbucks, ktor\u00fd pre McDonald\u2019s tvor\u00ed zna\u010dn\u00fa konkurenciu. N\u00e1v\u0161tevy McDonald\u2019s v popolud\u0148aj\u0161\u00edch hodin\u00e1ch klesaj\u00fa,<\/strong> nako\u013eko v tom \u010dase \u013eudia nezvykn\u00fa by\u0165 a\u017e tak\u00ed hladn\u00ed.<\/p>\n

\u00a0\u201eIde o kateg\u00f3riu v hodnote 100 mili\u00e1rd dol\u00e1rov, ktor\u00e1 rastie r\u00fdchlej\u0161ie ne\u017e zvy\u0161ok neform\u00e1lneho stravovania a m\u00e1 vy\u0161\u0161ie tr\u017eby. A ide o oblas\u0165, o ktorej sme presved\u010den\u00ed, \u017ee m\u00e1me pr\u00e1vo v nej zv\u00ed\u0165azi\u0165,\u201c<\/em><\/strong> tvrd\u00ed v\u00fdkonn\u00fd riadite\u013e McDonald\u2019s Chris Kempczinski.<\/p>\n

Dostupnos\u0165 len v novom re\u0165azci<\/h3>\n

Drinky, ktor\u00e9 nov\u00fd koncept pon\u00faka, s\u00fa pr\u00edli\u0161 komplexn\u00e9 a zlo\u017eit\u00e9 na to, aby sa pred\u00e1vali v doposia\u013e existuj\u00facich re\u0161taur\u00e1ci\u00e1ch. Priaznivci McDonald\u2019s sa v\u0161ak m\u00f4\u017eu te\u0161i\u0165 na zn\u00e1me vaj\u00ed\u010dkov\u00e9 McMuffiny,<\/strong> ktor\u00e9 zvykn\u00fa by\u0165 s\u00fa\u010das\u0165ou ra\u0148ajok. V\u00fdnimku netvor\u00ed ani zmrzlina McFlurry, ktor\u00e1 je ob\u013e\u00faben\u00e1 najm\u00e4 kv\u00f4li svojim chutn\u00fdm pos\u00fdpkam.<\/p>\n

Ponuku ob\u010derstvenia CosMc\u2019s bud\u00fa dotv\u00e1ra\u0165 pracl\u00edky, \u0161i\u0161ky, su\u0161ienky \u010di sendvi\u010de, ktor\u00e9 doposia\u013e v doteraj\u0161\u00edch prev\u00e1dzkach neboli.<\/strong> Mo\u017eno si objedna\u0165 z ich dvoch variantov. K\u00fdm jeden bude o nie\u010do viac fit s avok\u00e1dom a vaj\u00ed\u010dkom, druh\u00fd pote\u0161\u00ed chu\u0165ov\u00e9 bunky milovn\u00edkov pikantnej\u0161\u00edch pokrmov.<\/p>\n Roz\u0161\u00edrenie svojich pobo\u010diek pl\u00e1nuje aj Starbucks. Zdroj: pexels.com\n

Do konca \u010fal\u0161ieho roka sa v USA pl\u00e1nuje\u00a0otvori\u0165 pribli\u017ene 10 pobo\u010diek.<\/strong> Pokia\u013e sa im bude dari\u0165, spolo\u010dnos\u0165 sa nebr\u00e1ni ani ich pr\u00edpadn\u00e9mu roz\u0161\u00edreniu. Roz\u0161\u00edrenie \u010dak\u00e1 aj p\u00f4vodn\u00fd koncept, pri\u010dom po\u010das nasleduj\u00facich \u0161tyroch rokov by sa malo po celom svete otvori\u0165 takmer 10-tis\u00edc nov\u00fdch pobo\u010diek. Pokia\u013e tomu tak bude, ich celkov\u00fd po\u010det sa zv\u00fd\u0161i pribli\u017ene na 50-tis\u00edc.<\/p>\n

Podobn\u00e9 pl\u00e1ny m\u00e1 aj Starbucks, ktor\u00fd zav\u00edtal na Slovensko v roku 2016. Minul\u00fd mesiac ozn\u00e1mil, \u017ee do roku 2030 chce zv\u00fd\u0161i\u0165 po\u010det svojich pobo\u010diek zo s\u00fa\u010dasn\u00fdch pribli\u017ene 38-tis\u00edc na 55-t\u00edsic.<\/strong><\/p>\n

Lacn\u00e1 kaviarensk\u00e1 sie\u0165 na Slovensku<\/h3>\n

V \u010cesku sa ned\u00e1vno otvoril americk\u00fd re\u0165azec r\u00fdchleho ob\u010derstvenia Popeyes. Jeho prv\u00e1 pobo\u010dka sa otvorila priamo v centre Prahy na V\u00e1clavskom n\u00e1mest\u00ed.<\/strong> V nasleduj\u00facom desa\u0165ro\u010d\u00ed chce spolo\u010dnos\u0165 prerazi\u0165 u na\u0161ich susedov e\u0161te viac, pri\u010dom pl\u00e1nuje otvori\u0165 \u010fal\u0161\u00edch 60 re\u0161taur\u00e1ci\u00ed, uv\u00e1dza port\u00e1l aktuality.sk.<\/p>\n

\u00a0\u201eV tejto chv\u00edli sa t\u00edm s\u00fastred\u00ed na otvorenie prv\u00fdch re\u0161taur\u00e1ci\u00ed v \u010cesku a Po\u013esku, pl\u00e1ny s\u00fa ambici\u00f3zne. Aj ke\u010f by bol slovensk\u00fd trh logick\u00fdm \u010fal\u0161\u00edm krokom, najsk\u00f4r mus\u00edme vysk\u00fa\u0161a\u0165 n\u00e1\u0161 koncept v \u010cesku a Po\u013esku,\u201c<\/em><\/strong> tvrd\u00ed Marko Bla\u017eevic, ktor\u00fd m\u00e1 stravovac\u00ed koncept v \u010cesku a Po\u013esku na starosti.<\/p>\n

Av\u0161ak aj napriek tomu Slovensku nem\u00e1 o nov\u00e9 pobo\u010dky n\u00fadzu. Rumunsk\u00e1 kaviarensk\u00e1 sie\u0165 5 to go, ktor\u00e1 je zn\u00e1ma najm\u00e4 kv\u00f4li svojim n\u00edzkym cen\u00e1m, chce za\u010diatkom nasleduj\u00faceho roku expandova\u0165 do na\u0161ich kon\u010d\u00edn. Potenci\u00e1lni z\u00e1kazn\u00edci sa tak m\u00f4\u017eu te\u0161i\u0165 na espresso za pribli\u017ene jedno euro \u010di kapu\u010d\u00edno za 1,4 eura.<\/strong><\/p>\n Za\u010diatkom roka m\u00e1 na Slovensko dorazi\u0165 lacn\u00e1 rumunsk\u00e1 kaviarensk\u00e1 sie\u0165. Zdroj: pexels.com\n

\u00a0\u201ePo komplexnej anal\u00fdze trhu a spotrebite\u013esk\u00e9ho spr\u00e1vania sme presved\u010den\u00ed, \u017ee zna\u010dka 5 to go bude ve\u013emi dobre prijat\u00e1 na Slovensku, kde chceme pril\u00e1ka\u0165 a udr\u017ea\u0165 si spotrebite\u013eov z miestnych komun\u00edt t\u00fdm, \u017ee sa zameriavame na chu\u0165, kvalitu, rozmanitos\u0165, f\u00e9rov\u00e9 ceny a uvo\u013enen\u00fa atmosf\u00e9ru na\u0161ich kaviarn\u00ed,\u201c<\/em><\/strong> uviedol spoluzakladate\u013e spolo\u010dnosti Lucian B\u0103dil\u0103.<\/p>\n

V s\u00fa\u010dasnosti sa v Rumunsku nach\u00e1dza cez 430 kaviarn\u00ed danej spolo\u010dnosti. Do roku 2028 sa ich na Slovensku pl\u00e1nuje otvori\u0165 asi 50.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Pr\u00edbeh jednej z najob\u013e\u00fabenej\u0161\u00edch siet\u00ed r\u00fdchleho ob\u010derstvenia McDonald\u2019s sa za\u010dal p\u00edsa\u0165 v roku 1940. Jej rozmach sa zaznamenal v\u0161ak a\u017e po tom, kedy ju v<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-8608","post","type-post","status-publish","format-standard","hentry","category-archiv","two-columns"],"_links":{"self":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/8608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/comments?post=8608"}],"version-history":[{"count":0,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/posts\/8608\/revisions"}],"wp:attachment":[{"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/media?parent=8608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/categories?post=8608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/instrid.sk\/en\/wp-json\/wp\/v2\/tags?post=8608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}