Formula 1 has always been an attractive sport for the masses. A significant role in its popularization is played by the pair Niki Lauda and James Hunt, whose rivalry has also become interesting for the media. The new film “Rush” is about them.
The 1970s are considered the golden era of Formula 1. It was in this period that director Ron Howard set his new film Rivals. In it, viewers have the opportunity to look not only behind the scenes of the most prestigious car race in the world, but also into the battles between two brilliant drivers, Niki Lauda and James Hunt. They were rivals not only in their professional but also in their private lives.
Niki Lauda (played by Daniel Brühl) recovers from a near-fatal accident and returns to the game to take on a British playboy in the pursuit of the world championship. Despite suffering lifelong health consequences from the accident, he did not give up his fight to be the best single-seater driver. He entered the race 48 days later to defend his title. Many consider this move to be the most courageous in the history of the sport.
James Hunt, played by Chris Hemsworth, known for his role as Thor in the film, was a phenomenon in his time. He had a lot of crashes and collisions, but when he finally learned to keep the car on the track, he achieved great success. Once he won the Formula 1 world championship in a duel with Niki Lauda in the spectacular 1976 season, British television stations even decided that it would be worth broadcasting the races on television.
The filmmakers did not remain true to reality. They also included sponsors who actually supported Formula 1 drivers in the 1970s, including TAG Heuer. Interestingly, TAG Heuer carries out its marketing activities in the Slovak Republic through an official distributor, which is a client of the media agency Multibrand, a member company of the United Group.