The Slovak importer of Kia cars has started new corporate customer care program. Kia 4business is intended to raise the level of services provided to a higher level than before. This program involves the 10 largest dealers in Slovakia, who meet additional standards and are able to comfortably serve large customers. At the same time, they are able to provide them with comprehensive care from vehicle registration, through handover at the company headquarters, provision of replacement vehicles and ensuring mobility when moving vehicles to the service station, to complete resolution of insurance claims. The Kia 4business program also includes preferential purchase conditions, which are adjusted depending on whether the customer takes 5, 10 or 20 vehicles. When purchasing at least 5 new vehicles, the importer ensures the availability of the selected vehicle at the nearest dealer for the purpose of testing for 1 to 2 days directly in the company. Customers included in the 4business program will also automatically preferred for test drive orders with hot news. If the customer plans to order at least 20 vehicles for production, he has the option individually customize their specifications outside the price list. The salesperson will advise the client on which type of financing or financial product will be most advantageous for him. Kia is one of the first brands to be able to offer, in addition to financial leasing and vehicle loans also operational leasing directly from the Kia 4business dealer. Offers can be compared directly on site. The importer also offers wholesale customers the so-called. employee program, within which it can provide certain bonuses to the client's employees. This applies to clients ordering at least 10 vehicles, while this client should have at least 200 employees. We have summarized all the benefits of the Kia 4business program in a clear table.