Multibrand has had a successful year, during which we have implemented numerous campaigns not only within the United Group, but also for our clients. We have acquired new partners with whom we can provide an even more comprehensive portfolio of marketing communication products for our customers.
Marketing today is no longer just campaigns, but mainly a constant dialogue. Not only from the client to the customer, but also between us and the client, whose expectations need to be understood and estimated. It is important to find a connection between the client's products and potential consumers, which is not an easy task in the current era of stagnant retail sales. It is actually a challenge and a test of professionalism. However, we believe that by working honestly for the client and defending their interests, we will always find this connection. We have the best prerequisites for this, as we have daily experience in the communication of our companies in the group with potential and existing customers, who become stable clients.
At the time of the editorial deadline for this magazine, we are concluding media communication for the Breitling brand at Multibrand. We are looking forward to the big boards on the D1 bypass in Bratislava, advertising in Hospodárske noviny, and especially the quality spots that will be used on the TA3 news channel.
Martin Viktory