Protect your health

Summer is primarily a time of relaxation, energy, joy and lots of sports activities. However, we must not forget that the sun's rays, in addition to their beneficial effects on our body and soul, also bring many inconveniences to our skin, even diseases of varying degrees.

   From irritation, burns, allergic reactions to the sun to the most insidious disease, which is dangerous malignant melanoma, or skin cancer. Its insidiousness lies in the fact that it often does not hurt, does not make itself known at all, and yet it is among the fastest-spreading cancers of the human body.

   If you have even the slightest suspicion that one of your "birthmarks" is changing size, color, itching, swelling, redness, bleeding or becoming asymmetrical, has irregular, fuzzy, ragged edges, see a dermatologist immediately. He or she will examine and diagnose not only the suspicious mole, but also all others on your entire body using a handheld dermatoscope or digital videodermatoscope. At the dermatovenerology clinic PLK ProCare, Bratislava (Central), I regularly examine each of my patients with dermatoscopy at least once a year.

    If a patient has any suspicion that something is wrong with their mole outside of the regular preventive dermatological examination, they are examined urgently - immediately. All you need to do is call to make an appointment for the exact time you specify.

   Malignant melanoma begins very inconspicuously with the changes already mentioned. These changes may, but may not always be a manifestation of a malignant tumor. Do not be in doubt and have a suspicious mole examined immediately by a dermatologist who will recognize structural, color, vascular and other changes in the mole. If the dermatologist determines that there is a real risk of malignant melanoma, the skin formation will be removed immediately with a protective edge on an outpatient basis under local anesthesia. It will then be sent for a final histological examination, in which a specialized histopathologist will definitively exclude or confirm the diagnosis of malignant melanoma as quickly as possible. As with any disease, regular and rapid prevention is most important in this case, especially since melanoma spreads very easily and quickly to the lymph nodes, which subsequently worsens its prognosis. It responds only minimally to treatment in the late stages. That's why I recommend that you have all your moles examined by a dermatologist at least once a year, not only for adults, but also for children from the age of 3.

   Finally, let me remind you of a few useful tips on how to sunbathe properly:

1. During the summer, avoid sun exposure between 11:00 a.m. and 3:00 p.m., as UV radiation reaches its maximum at this time.

2. Protect yourself from the sun even when you are in the shade and even when the sky is cloudy, because clouds transmit more than 80% of UV radiation. In the shade, approximately 50% of ultraviolet radiation can reach you.

3. Children under 3 years of age should not be exposed to direct sunlight. When on vacation, choose morning and early evening hours, and don't forget to protect your children's skin from UVA and UVB rays. Always choose products specifically designed for children's skin.

4. Only tan after applying a cream with a protection factor of at least SPF 15 and higher, according to your phototype and skin type. Always choose a cream that states SPF (UVB) protection, but also UVA (PPD) protection. Buy the listed products at a pharmacy. It is not realistic to produce a quality protective product for a few cents.

5. Don't forget to apply sunscreen 30 minutes before going out in the sun.

6. After swimming, dry yourself and reapply sunscreen. During continuous tanning, reapply every 3 hours.

7. Mountains are just as dangerous as the sea, and the above rules must be followed even during mountain trips.

Dr. Renata Kurisova
Dermatovenerology clinic
for children and adults
Aesthetic and corrective dermatology
PLK ProCare, Jelačičova 7,
Bratislava (Central)

AVIS wins Superbrands award

Every year, a book is published worldwide and locally, featuring a selection of the most valuable or popular brands. Among the various fashion brands, premium car companies, prestigious hotels and products, you can also find AVIS car rental.

We are making more effort

   The slogan "We try harder." - "We make more effort." has the reputation of one of the most famous advertising slogans in the world. It has become an expression of the corporate philosophy and the company's employees, which is the constant improvement of services and the confirmed price of the reservation. AVIS's international presence has contributed to many innovations in the world of car rental, and its Slovak branch owes nothing to this acquired prestige. Slovak AVIS has several firsts to its credit. For example, AVIS has the most branches in Slovakia among all competing car rental companies - and work is continuing to expand them. In addition, Slovak AVIS takes great care to ensure that the fleet is always up-to-date and that it contains only the latest car models. As many as 80% of the fleet are diesel vehicles, and when purchasing them annually, emphasis is placed on their safety standards, consumption and image, which is so important to AVIS's demanding clientele. No less interesting is that in addition to classic rentals, the Slovak AVIS also offers everything related to it. The client has the opportunity to deal with complete logistics services from car rental to chauffeur services, van rental and operational leasing. AVIS remains true to the idea of “We try harder.”

   7 decades of acquiring know-how

   AVIS was founded in 1946 when US Air Force pilot Warren Avis started a three-vehicle car rental business at Willow Run Airport in Detroit, USA. Over the course of half a century, it has grown into a leading car rental company operating in over 170 countries worldwide with 500,000 vehicles.

   In 1996, AVIS acquired a local dealer to create a general representation in Slovakia. Vladimír Orth, who started in 1992 with a small local rental shop offering Skoda Favorit and Felicia, participated in a tender for an international company: "I found out that if I wanted to reach higher goals, I would not be able to do without foreign know-how, because the market would increasingly demand above-standard services. After winning the tender and signing the contract, we had to transform the entire fleet in one year, equipping the company with new vehicles of nine classes from group A to group H. We sold the old cars and opened two new branches," recalls Mr. Orth, CEO of United Rental Group.

Erik Stríž and Juraj Mačik for UnitedLife

Interviews with Richard Flimel (J&T)

His biography is a rarity in Slovakia and his career advancement is the dream of every intellectual. Although he spent a significant part of his professional life in New York and London, he could not resist returning to his native Slovakia and associating his name with our most famous brands. Richard Flimel, current chairman of the board of directors of JOJ Media House.   

   Why did you decide to study management?

   Management actually came into my life by chance. After high school, I took exams for various university faculties with a focus on computer science. My friend asked me to accompany him to the entrance exams for the newly opened Faculty of Management, and to be more motivated, I applied for the admissions as well. I was accepted. In the early 1990s, this faculty also offered study abroad and teaching in English, which was innovative and very interesting at the time. I am a bit of an adventurer, so I decided that I would not miss such a chance.

 Do you feel more like an economist or a lawyer?

   Certainly as an economist, or more precisely as a manager. I have devoted enough time to "law" to know that I do not want to return to it. I think that in my essence I am more of a manager, a generalist. My view of the problem is holistic and I like complex solutions. As a specialist who goes into the depth of the problem, but his radius of action and thinking has limits, I would feel too tied down and perhaps even unfree.

   Why school in the USA? Why did you decide to study there?

I always wanted to study at an American school. In Slovakia, I had professors from American schools, whose approach I really liked and I appreciated everything they were able to teach us. At one point, I received an offer from one of them to study in the USA, and I accepted it. I am convinced that education in the USA is of higher quality than here, especially in terms of the practical use of knowledge. I can only confirm the general perception that American schools teach their students independence in working with information and using it. I actually don't remember us studying for an exam by memorizing texts from textbooks. On the contrary, several times we were given an assignment that we took home and had up to two days to complete. I actually studied at American schools twice. The first time was when I took advantage of the offer of the aforementioned professor. The second time I got the opportunity to study law at a much more prestigious school. Since I wanted to get to "Wall Street," I took advantage of it.

   And did you get to Wall Street?

   Yes, it worked.

   So how do you work with information?

   I absorb them. Always, at every moment, and I also perceive those that are not related to what I am doing and have no immediate meaning for me. But it happens that one day I use an analogy between them and a situation I find myself in or am solving. I have a gift for incorporating them into a new context and using everything I know. For example, in college, in law school, I told myself that I wanted to learn how to edit videos. I managed it just for the fun of it, but this experience came in incredibly handy when I became the general director of television for a while. Suddenly, although superficially, I still understood what was going on in editing rooms and television studios.

   Why did you actually return to Slovakia?

   In New York and London, I was defined as a lawyer. I dedicated five years to law. I was at an age when I was trying new topics and environments. It was a very interesting period, but I was increasingly aware that law limited me and that I wanted to step beyond its boundaries. It was then that I received an offer from my friends from Slovakia to start a business at home in something completely different. I was excited. I packed up and went home. I brought with me enormous experience, the label of having worked "outside" and an immense desire to work.

   That's a lot of courage. Would you have the courage to do something similar today? Leave everything behind and start over?

   If I wasn't satisfied, I probably could do it. But today I don't feel that need. Even if I wanted to start something new, considering my age, it certainly wouldn't be a big step beyond what I've done, I would rather look for new opportunities in the field I know.

   What goals do you have with JOJ Media House?

   We want to be a major player in media in the Central European region. We want to make money with meaningful projects. If opportunities arise, we want to grow, and if they don't, we want to improve our media to be the best in their market. And maybe one day we'll go public.

   Why media? It's not exactly the most lucrative area of the market today.

   You are right, media is a difficult business. We acquired television at a time when there were barriers to entry for other competitors on the market – the number of stations was limited by terrestrial. Today, this is no longer the case. Barriers to entry in the television business have been significantly reduced. After our entry, JOJ became a serious player on the market. It was headed by a team that gained respect. These are people who understand the media and that has been our great competitive advantage from the beginning. It is a strong foundation that has allowed us to continue growing in the media sector. In my opinion, we have invested brilliantly in outdoor in the Czech Republic, we have unified part of the market and become a dominant player. We have also established ourselves significantly on the Austrian market, which looks very promising. In addition, we have companies in the Balkans, where business has completely different rules. Over the past two years, we have been able to take advantage of many opportunities in various markets. In principle, we do not have a company in JOJ Media House that would disappoint me.

   Do you have a recipe for success?

   Success comes as a result of hard work, determination, and the will to pursue your goals. Then you just have to wait for the right opportunity.

   And your definition of personal success?

   I don't define success for my life. I see my progress as a gradual overcoming of goals. It seems wasteful to me to set a goal twenty years in advance, the achievement of which would mean success for me. We can't know what will happen. In 1991, I never imagined that I would be sitting in this office today. My life is structured on several levels, I enjoy what I do, I take advantage of the opportunities that arise and I feel good in my own skin. I think that's quite a lot.

   You talk about opportunities – in business and in your personal life. Is opportunity a coincidence? Do you believe in it?

   I think opportunity is somewhat of a coincidence. It happens to many, but only some see it. And of those, only some take advantage of it.

   You are a person who decides on many things and holds the reins in your hands. You often have to resolve conflicts. How do you resolve them?

   I handle things amicably, even very amicably, until they cross certain boundaries. In any case, I handle conflict in business personally and I believe with a cool head. I try to keep in mind why I am entering into a conflict and what I want to achieve with it, and this helps me to keep a clear mind.

   Do you have a role model in your life? Do you admire anyone?

   I don't have a role model. I think everyone should live their own life and do what makes them happy.

   Is it possible to experience the American dream in Slovakia?

   Absolutely. There are a lot of people who grew up in a block of flats, built legitimate businesses and made a lot of money.

   What do you think about the global economy? Do you think the serious problems are behind us or are they still ahead of us?

   I don't know about the world in general, but Europe has serious problems and they are far from being solved. The question is whether we should go even deeper to really solve something. Everyone says that society must change, but society is very resistant to change. It would have to change several vital mechanisms such as pensions, social benefits... We have borrowed a lot so far, which has led to a high standard of living that will be very difficult to maintain. On the other hand, I am optimistic about Central Europe. I think that Central Europe has a lot of energy and will play an important role in the further development of the world. Our generation was not raised in great prosperity, so it is intrinsically motivated. It will certainly look for ways to succeed, and not only it, but also the generations after it.

Vladimir Orth

Navel of the world

When people say Rapa Nui, few people know that it is the indigenous name for Easter Island. However, the original inhabitants called it "Te Pito o te Henua" - the Navel of the World.

   It is one of the most isolated places in the world, more than 3,700 km from South America. The name is also surprising because the island is only 12 kilometers wide! The island was formed in the Pacific Ocean millions of years ago by the fusion of lava from three volcanic cones into a triangular landmass.

   Only two planes land here every other day of the week. The airport is located on the outskirts of Hanga Roa, the only settlement on the island, where about 3,800 inhabitants live. It is probably the only village in the world that has an international airport. Otherwise, it is unremarkable - single-storey buildings, many of them made of wood, hotels, restaurants and shops.

   The island with low volcanic "loaves" is rocky, almost treeless, covered only with grass and bushes. We set off on a sightseeing tour in a rented off-road vehicle. We see rocky surfaces and stone walls everywhere. We arrive at the first "ahu" - a mound on the coast. There are several lying statues - moai. They are stone colossi about 5 meters high, built on a kind of platform about ½ to 1 meter above the terrain, called an ahu. On
There are about 350 ahu on Easter Island, some with statues, some without. Moai were built by an advanced civilization for unknown reasons about thousands of years ago. On the southern coast of the island is the Rano Raraku crater, rising about 200 meters above the surface of the island - the place where all 600 or so statues were carved. About half of them were completed, transported and erected, the other half remained here in various stages of processing. We walk through a "forest" of several meter high statues, variously inclined and sunk into the ground, but also unfinished, just carved into the massif. From the slope of the crater there is a view of the entire island and also of Ahu Tongariki on the coast, 1 km away. Here, 15 statues are erected on a rocky plateau, reconstructed by Japanese archaeologists. Each statue has a different expression. One even has a red "hat" made of stone - pukao. The statues seem to be watching us. The view of them, with the bay and the roaring sea in the background, is amazing.

   On the north coast is the most beautiful beach on the island – Anakena with the most perfect platform – Ahu Nau Nau. The platform is about 70 meters long and 3-4 meters high, made of perfectly worked stones. There are 5 very well-preserved moai here, 4 of which have red pukao hats. We still plan to get to the highest volcano on the island, the 600-meter-high Terevaka crater. We are looking for a way. We climb from the dirt road until it gradually becomes almost impassable. I go down into the terrain, our small SUV jumps along the rocky slope of the volcanic crater in a steep incline. Finally, we are at the top just in time. The last rays illuminate the edge of the meadow covered with grass, we can see the whole island and in the west in a “bloodbath” the Sun sets into the waters of the ocean. Beautiful. I would place the “navel” of the island right here.

   In the evening, we enjoy the most amazing dance show I've ever seen at the local natural "theater". Scantily clad, battle-painted dancers whirl around the stage non-stop for over an hour. Wild battle dances with jumps up to a meter high alternate with slower, sexy "Tahitian" swaying of the dancers' hips.

   The next day we go to the southwestern tip of the island to the Orongo reserve to the Rano Kau crater. The walls drop sharply into the crater, the bottom of which is covered with swamps forming small lakes. On the northernmost edge of the crater is a restored historical settlement of indigenous people - Orongo. The houses are half buried in the ground with low, only about 50 cm high entrances. There are also several boulders with petroglyphs.

   Three days were enough for us to explore the entire island. However, it still remains shrouded in mystery and questions. Why did the natives cut down all the trees on the island, causing an ecological disaster with a lack of water? Why did they fight each other until almost complete destruction? Where did the advanced sculptors go? Why the name "navel of the world", when it is actually a small backwater?

   However, despite the initial impression, the end of this small civilization is not so far away. We too often think of ourselves as something special and the center of the world. We plunder nature and fight each other. And so I wonder if a similar future awaits us one day.


About the author

   My love of travel was probably instilled in me by my parents, who traveled with us as children wherever the "Iron Curtain" allowed. Later, as a student, I worked as an external guide for the Čedok travel agency. After the borders opened, the world opened up to us and I was able to fully pass on my love of travel to my children. This passion for travel never leaves me and I still say - "it doesn't matter where I am, as long as my ass is shaking on the road". We go to exotic countries to look for new environments, experiences and people. However, the most important thing we can find there is ourselves.

   Vladimir Mego
   traveler

What is the value of your time?

We love high-quality and beautiful watches. They represent us in moments when we want to be seen in a good light, complement the overall impression of the wearer's personality and without hesitation inform about his social status. Their value is directly proportional to the extraordinary attention, effort and design art of their creators and become an investment for a lifetime. We bring you a selection of some of the new watches that are ideal representatives of prestige, social status and high-quality manufacture.

   Breitling Transocean Unitime Pilot

Movement

Selfwinding mechanical, world
time
Case
Steel, 18K yellow gold
Caliber
Breitling 05 (Manufacture)
Diameter
46 mm
Thickness
15.4 mm
Jewel
56 pieces


   Longines Lindbergh Hour Angle Watch

Caliber
L699
Diameter
47.5 mm
Materials
Stainless steel, alligator strap
Specificities
Bi-directional rotating bezel
Transparent case back with back cover
Glass
Scratch-resistant sapphire crystal & antireflective
layer


What value does your time have?

We love best quality and beautiful watches. They represent us in moments when we want to be seen as good, they complete an overall impression of the personality of their carrier and they inform of his social status without hesitation. Their value is directly proportional to the extraordinary attention, effort and design art of their creators. They become an investment for all life. We bring you a selection from some new watches which are ideal representatives of prestige, social status and high quality manufacture.

Zenith El Primero Chronomaster 1969

Movement
El Primero 4061, Automatic
Diameter
30 mm
Thickness
6.6 mm
Components
282
Jewels
31 pieces
Materials
Domed sapphire glass with anti-reflection
treatment on both sides


Raymond Weil Nabucco Cuore Caldo Twelve

Movement
Mechanical chronograph –
RW5500 Winding Automatic
Diameter
46 mm
Thickness
16.7 mm
Jewels
31 pieces
Materials
Rose gold plated, diamond-tipped,
enhanced with
luminescent material


TAG Heuer Monaco Calibre 12 ACM Limited Edition

Movement
Calibre 12 chronograph
Diameter
30 mm
Materials
Titanium Carbide coated case, antiscratch
sapphire crystal, rhodium
Limited edition
only 225 units

 

 

United Auction Group

   Druhý polrok tohto roku bude predstavovať pre United Auction Group (UAG) obdobie podstatných zmien. Hlavnou strategickou zmenou vyplývajúcou z faktu neustále rastúcej flotily je rozhodnutie sústrediť komplexné služby okolo prihlasovania, odhlasovania, údržby a opráv pre všetky spoločnosti skupiny United práve do UAG. Táto centralizácia prinesie pre zákazníkov ešte vyššiu štandardizáciu a zrýchlenie existujúcich procesov a služieb. Zároveň zlepší ich ekonomiku, čo povedie k ešte lepším cenám pre klientov.

www.saaauction.sk

Mikuláš Fedor


   The second half of this year will be for the United Auction Group (UAG) a period of essential changes. The main strategic change,following from the fact of a continuously growing fleet, is the decision to focus on the complex services in pick up and return, maintenance and repairs for all veichles for companies that are associated to the UAG Group. This centralisation will bring higher standards and more effective customer services. At the same time it will improve the companies turnover and this will lead to even better prices for their customers.

www.saaauction.sk

Used car sales AutoGigant

   Autobazár AutoGigant ako súčasť UAG plánuje významne expandovať predajmi individuálnym kupujúcim. Súčasné kapacity autobazáru dovoľujú zvýšiť jeho aktuálnu ponuku na ploche nielen z vlastnej flotily skupiny United, ale strategicky aj od iných slovenských lízingových spoločností. AutoGigant má tak ambíciu stať sa celoslovensky známym miestom predaja kvalitných použitých vozidielz operatívneho a finančného lízingu.

www.autogigant.sk


   Used cars dealer AutoGigant, as the part of UAG Group,is planning to expand its business by increasing its sales to individual buyers. The present capacities of car sales can increase its actual offer on vehicles  from not only its own fleet of the group United, but strategically from other Slovak leasing companies. Auto- Gigant is an ambitious firm and would like to become a reputable company known for sales of quality used vehicles from its operative and financial leasing services throughout Slovakia.

www.autogigant.sk

Airport Parking

   Airport Parking už aj aktuálne úspešne ponúka možnosť bezpečného parkovania pri letisku v Bratislave s pickup servisom za najlepšiu cenu v meste už od 4 EUR za deň parkovania. Keďže možností dlhodobého parkovania v okolí letiska „zdarma“ neustále klesá, rozhodli sme sa priblížiť dostupnosť štandardu príjazdu na letisko, bežného v ostatných krajinách, aj všetkým slovenským cestujúcim.

   Behom mesiaca júl prejde parkovacia plocha, ktorá sa nachádza 5 minút od letiska, modernizáciou. Pribudnú navigačné značky pre príjazd na parkovaciu plochu, zvýšia sa možnosti platieb a posilní sa spolupráca s väčšinou cestovných kancelárií. Cieľom je, aby mal každý pasažier odlietajúci z letiska v Bratislave možnosť priviezť seba a svoju rodinu na letisko vlastným automobilom a aby aj mal jasnú informáciu o tom kde, ako rýchlo, ako bezpečne a za najlepšiu cenu zaparkovať.

   K realizácii týchto zmien posilnil náš tím United Group nový člen. Je ním Mikuláš Fedor, ktorý bude od 1. júla zastrešovať všetky spomenuté procesy, služby a iniciatívy na pozíci Chief Operations Officer (COO). Jeho predchádzajúce manažérske skúsenosti z oblastí zefektívňovania a nastavovania procesov, interných kontrol a auditu v spoločnostiach KPMG, DELL a Arval určite podporia hladkú a rýchlu transformáciu. Všetkými týmito zmenami sledujeme jeden cieľ – zvýšiť celkovú spokojnosť vodiča, nášho klienta – teda Vás.

www.letiskoba.sk


   Airport Parking is also currently offering the possibility of safe parking near the airport in Bratislava with the pickup service being the best price in the city, already at 4 EUR a day for parking. Since there is limited, free long-term parking near the airport, we decided to bring the availability of standard pick up and drop off closer to the airport which is usual in other countries, which is now available to Slovak travellers.

   During July the car park, which is 5 minutes distant from the airport, will undergo resurfacing work and modernising. The signs for arrivals to the car park will carry information, there will be more options on how to pay and there will be more cooperation and strengthening of ties with the travel agents at the airport. The aim is that each passenger departing from the airport in Bratislava will have the opportunity to arrive and park at the airport using their own vehicle and will have clear information on where, how long,security information and where the most optimum and appropriate price will be.

   The United Group Team has benefited, whilst implementing these changes, from the addition of a new Team member. Mikuláš Fedor, who has overseen these changes since the 1st of July as Chief Operations Officer (COO). His previous managerial experiences from the field of effectiveness and regulation of processes, internal controls and auditing in companies such as KPMG, DELL and Arval will certainly support a smooth and fast transformation. With all these changes the main aim is to deliver a more positive experience for the driver, our client – you.

www.letiskoba.sk

Multibrand mb

Mediálna agentúra Multibrand pôsobí predovšetkým v rámci skupiny United Group, ale svoje marketingové služby poskytuje aj ďalším klientom. Krédom spoločnosti je zúčastňovať sa na projektoch, s ktorými sme stotožnení a kde sme presvedčení o smerovaní a zmysle marketingových aktivít. Nachádzame sa v ťažkom období, keď klient dôsledne zvažuje všetky investície do reklamy a kriticky vníma, akým spôsobom a na aké projekty sa jeho finančné prostriedky použijú. Súčasná situácia má ale pre klienta aj pozitívny prínos a to, že vzniká priestor na dohody pri nákupe mediálneho priestoru. Aj pri takýchto dohodách však nezabúdame na zodpovedný prístup. Najlepšie si to môžete predstaviť tak, že peniaze od klienta na nákup reklamy sú Vaše a zle nastavená kampaň predstavuje riziko, ktoré si nemôžete dovoliť. Ale keď dôveru klienta zhodnotíte správne, pretavíte ju do niečoho hodnotného – do partnerstva s klientom. Napríklad práve teraz sme pre klienta GANT dohodli inzerciu v katalógu dovoleniek Leonardo. Prečo sme sa rozhodli pre takýto obchod? Férová ponuka zo strany poskytovateľa inzercie, keď si je vedomý, že pekná a kvalitná inzercia nezníži hodnotu katalógu a pre klienta zaujímavý fakt, že klienti, pre ktorých je spomínaný katalóg určený, si určite radi prídu pred dovolenkou vybrať nejaký ten kúsok, v ktorom sa budú na dovolenke cítiť príjemne a trendovo. V rámci skupiny práve prebieha kampaň AVIS lease v spravodajskej televízii TA3.
MV

www.multibrand.sk


Media agency Multibrand is engaged first and foremost in the framework of the group United Group but it provides its marketing services to the other clients too. Credo of the company is to participate in projects which we are identified with and where we are convinced of the direction and meaning of the marketing activities. We are in hard period when client consistently considers all investments to the advertisement and he perceives critically which way and on which projects his funds will be used. The current situation has also the positive contribution to client because there is a space for agreement when buying a media space. However, also by such agreements we do not forget on the responsible approach. You can imagine it best so, that money from the client for purchase of advertisement are your and the wrong timed campaign is a risk you can not dare. But when you evaluate the confidence of the client well you will change it into something valued – into the partnership with the client. For example just now we have negotiated an advertising in holiday catalogue Leonardo for our client GANT. Why did we decided for such business? Fair offer from the provider of advertising when he is aware of the nice and quality advertising will not demote the value of catalogue and the fact is interesting for the client, that clients who is the mentioned catalogue designed for, will surely come to choose some piece in which they will feel comfortably and trendy before the holiday. Campaigne AVIS lease is just proceeding in the news television TA3 in the framework of the group.

www.multibrand.sk

New Renault Clio

„Práve dizajn nového Clia je dôkazom, že sa automobilka snaží zaujať mladšie publikum a poskytnúť mu popri výstrednosti aj plnohodnotný zážitok z jazdenia moderného vozidla.“ 

   V autopožičovni AVIS sa od tohto leta môžete stretnúť aj s najnovšou generáciou automobilu Renault Clio. Aj napriek tomu, že je nové Clio radené do ekonomickej triedy, vodičovi bude pri jeho jazdení asistovať rozsiahla výbava vyššieho štandardu.

   Nové Clio je mimoriadne výrazný automobil, ktorý rozoznáte v premávke prakticky okamžite. Masívny čierny horizontálny pás spájajúci predné svetlá s veľkým logom Renault uprostred je natoľko jedinečný, že si ho nemáte šancu spliesť so žiadnym iným vozidlom. Práve dizajn je najväčším dôkazom, že sa automobilka snaží zaujať najmä mladšie publikum a poskytnúť mu popri určitej výstrednosti plnohodnotný zážitok z jazdenia moderného vozidla.

   Orientácia na mladších vodičov je zrejmá už pri prvom nasadnutí do kokpitu. Interiér sa nesie v štýle výdatnej rôznorodosti materiálov a farieb, veľa tradičných tlačidiel nahradil dotykový LCD panel s pestrofarebnými virtuálnymi ikonami systému Media Nav. Tento systém je určený nielen na prácu s multimédiami a navigáciou, ako naznačuje už jeho názov, ale umožňuje vykonávať úpravy v nastaveniach
vozidla a pripájať ho k telefónu prostredníctvom siete Bluetooth.

   Priaznivcov moderných auto-moto technológií celkom určite poteší, že v Renaulte Clio nájdu už ako základ denné LED svetlá, tempomat, vyhrievanie sedadiel a kompletný navigačný softvér. Vodiči nadšení zo stále silnejúceho eko-trendu zasa ocenia jazdný režim ECO, ktorý je možné na vozidle aktivovať stlačením jediného tlačidla. V tej chvíli sa z hlučného malého mestského hatchbacku stáva tichý, kultivovaný a k životnému prostrediu šetrný automobil.

   V autopožičovni AVIS nájdete nové Clio s 1,2-litrovým benzínovým motorom TCe a 6-stupňovou 2-spojkovou prevodovkou. Výkon tohto malého motora dosahuje až 88 kW, teda 118 koní, ktoré dokážu z tohto nápadného hatchbacku spraviť piráta ciest – samozrejme za predpokladu, že bude mať jeho vodič dostatok odvahy využiť potenciál vozidla naplno. Tí ostatní sa uspokoja s tým, že ich Renault Clio nenechá v problémoch pri predbiehaní a ani pri vjazde na diaľnicu.